Special Offers Kindle could be Amazon's Groupon competitor

zdnet reporting:
 If you’re not familiar with the Special Offers Kindle, Amazon released a cheaper Kindle that offers the same user experience, with the addition of advertising. Thankfully, the advertising doesn’t get in the way of the experience, too much, and in some cases I’ve actually welcomed it. For example, you can read a book that you downloaded without having to see any advertising, but when you go into the menu, you see a small advertisement on the bottom of the page (see below). You are also treated to ads when you put the Kindle in standby, and you can jump to all available ads and “special offers” by accessing a new page thru the menu system.

As for the Groupon reference in the title of this article, I think that if Amazon truly taps into what it knows about its customer and delivers targeted ads and “impulse buy” type ads, the Special Offers Kindle and all Kindles, for that matter, will be an amazing new conduit for Amazon to offer up Groupon-like deals to its customers.


http://www.zdnet.com/blog/mobile-gadgeteer/special-offers-kindle-could-be-amazons-groupon-competitor/4687