Mobile Users Warm Up to the Check-In

 emarketer reporting:
Checking in to location-based services on a mobile phone is still not a mainstream activity, but adoption is increasing, especially among smartphone users—those most likely to use the apps that check-ins are typically tied to.
According to comScore, 7.1% of all mobile users and 17.6% of smartphone users accessed check-in services in March 2011.
Users of check-in services were more likely than the overall smartphone population to be female, under 35 years old and full-time students.

for graphics see

http://www.emarketer.com/Article.aspx?R=1008410