Sunday, May 8, 2011

Business Class: Freemium for News?

informationarchitects reporting:
...Reading news online feels like flying Economy. Loud distracting banners, cheap stock picture material, sloppy typography, a lot of useless comment noise, machine generated reading tips, no human service, and a claustrophobic information design make the reading experience a torture. If you’ve been designing online newspapers as well, of course, you know that designers cannot solve this problem by themselves. Newspapers need to make money. And most newspapers look the way they look because the design briefings are the way they are. The following comparison demonstrates how much space and attention that marketing strategy needs to pay for the product, and how small the space is for actual content:
 The idea of creating a business class for online news where is not about buying information, but buying better experience, it’s about service and customer experience. That’s right: Customer (paying), not user (free).
http://www.informationarchitects.jp/en/business-class-news

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