Tuesday, July 31, 2012

Why research has to change to be of real use to the creative industry

research. reporting:
On the final day of Cannes there was an inspirational speech from two creative heavyweights, Sir John Hegarty of BBH and Dan Wieden of Wieden & Kennedy.
The speech was a whistle-stop tour of some of their best campaigns from the last 30 years, including work for Levi’s, Xbox, Nike and Old Spice, to name a few.
Wieden went on to present his recent Old Spice campaign paying particular attention to the bit where the hero character reacts directly to messages via social media and creates personalised video responses. Hegarty stated that this was exactly the type of freedom that creatives need in their work: the ability to react without having to research their ideas.
It is clear that research – or “f*****g research” as it was referred to more than once on stage – is still perceived as the enemy of the creative industry...
...During his speech Wieden showcased his new campaign for P&G to run during the Olympics, which celebrates the role of mums. It is well worth a look as it’s a highly emotive piece of creative that actually resulted in widespread, instantaneous applause around the auditorium. The ad shows the journey that mums go on with their children and depicts those special moments in their development, culminating in grown-up sons and daughters winning gold at the Olympics with proud mums looking on.
...How could research have played a role in the development of this campaign? We could, for example, have challenged mums to recount the real-life stories of the pivotal moments in the development of their children. I would argue that this would best be done within a community environment, where the debate could evolve over time to find the most emotive scenarios. With relevance and authenticity so high on the agenda, this type of approach could add significantly to the impact of the creative.
...So rather than move straight into testing we can instead develop ‘creative experiments’ – ways to expose consumers to very early creative ideas. We can see how engaged they are with concepts based on the amount of additional content they create. We can see how they interact with ideas rather than just ask them questions. This allows us to provide insight at the earliest stages of development, which is where it is often most valuable.

CIMM finds multi-screen consumers engaging with brands

research. reporting:
The results are contained in two white papers, produced in association with ComScore and Arbitron. The studies were commissioned last year.
In ComScore’s white paper, entitled How Multi-Screen Consumers Are Changing Media Dynamics, the agency explores a study of 10 broadcast network and cable brands covering a five-week period. It found that an average of 90% of consumers engaging with a given brand did so on TV, while 25% did so online and 12% via online video.
The study also found that the segments of multi-screen consumers showing the highest propensity to engage with these brands tended to correlate strongly with their key demographic targets, suggesting that engagement on other platforms represents an important extension of the audiences’ use and enjoyment of the media brands.
Meanwhile, Arbitron’s white paper, based on its cross-platform media measurement pilot, revealed that a significant share of TV viewers are using PCs and mobile devices as second and third screens to access video content.
In all, 91.7% of the panelists who viewed the TV/cable outlets of CIMM members used a second or third screen to access video sites and 35.5% used all three screens – TVs, PCs and Android/BlackBerry devices.

To Build Consumer Trust, Reviews Are the Key

eMarketer reporting:

In the mobile age, gaining consumer trust is an important issue for marketers seeking to ensure that they’re not scaring prospective customers away. In fact, a March to June survey of US adults conducted by About.com found that 84% of respondents felt that brands needed to prove themselves trustworthy before they would interact with them or other information sources. Moreover, the study found that there were 10 primary trust “elements,” or cues, that brands must establish in order to engender trust, including accuracy, expertise and transparency.
In a social media context, customers wanted to see that brands had a significant number of positive reviews, and that they didn’t go out of their way to hide the negative ones. The survey found that 41% of respondents said the ability to see reviews on social networks added to their feeling of trust in a brand. Reviews played a bigger role in cultivating trust than seeing that friends had “liked” or recommended a brand, or that the brand had accumulated a large tally of “likes.”

Ways Social Media Features Add to US Internet Users

Data Drives IT Decision-Making

Folio reporting:
In the “which came first?” game of the chicken and the egg, the explosion of audience data would seem to be the direct result of the ever-accelerating pace of change in information technology. While IT plays an important role, it’s the data that is driving publishers’ initiatives and strategies. “The data is driving these decisions. IT is just facilitating it,” says Eric Kammerzelt, VP of technology at Cygnus Business Media. “We’re becoming smarter about our audience and our content.”
Internally, good data analytics drives marketing, advertising and editorial initiatives. Most companies rely on the popular open-source application, Google Analytics, together with other third-party programs from companies such as Omniture. External database vendors offer a range of capabilities, such as automating the process of turning data streams into dashboards or merging social media behavior with user profiles.
Externally, advertisers are asking for more than just leads. They want publishers to provide more insight into their potential customers’ behavior. That means delivering better targeting solutions, such as tagging content in order to serve the right contextual ads to the right users.
IT managers have their hands full balancing their organization’s scale and expertise with outside vendors whose systems must communicate seamlessly with their own.
Integrate, Integrate, Integrate
Before data can generate effective analytics and dashboards, IT managers must first identify all the different types of data, where they are located, and pull them together in a central database...

Five things The New York Times learned from its three-year hyperlocal experiment

NiemanJournalismLab reporting:
from the outset, the Times made it clear that it thought of its dive into neighborhood coverage as just that — an experiment, not an investment likely to generate financial returns. As the Times’ Jim Schachter told us in 2009, The Local would be, within the context of the Times, “barely enough to create a ripple in a pond and not enough to be profitable.”
But nonetheless, even with expectations set low, when the Times moves, people notice — and 2009 was a boom time for interest in hyperlocal, Times or no Times. Some running home-grown hyperlocal sites — the kind more recently assembled under the Authentically Local banner — questioned whether a big institution like The New York Times would have the right mix to pull off neighborhood coverage. (Check out the comments on that 2009 post to see the back-and-forth between Schachter and West Seattle Blog’s Tracy Record.)
The Local project started with a pair of community-focused sites covering neighborhoods in Brooklyn and New Jersey. By June 2010, the Jersey version of The Local was shuttered. Months later, the Times and NYU jointly launched an East Village iteration.
The Local was billed as an open-ended project with some specific ideas in mind. Blogs would be helmed by a couple of professional New York Times reporters, but story ideas and contributions would come from the community. If all went well, it might create a platform the Times could license to other communities.
“We, at least, have not figured out how to extract the professional journalist, or minimize it close to anything nearing zero”
As it turned out, the Times ended up handing off editorial control to local journalism schools — CUNY along with NYU — while keeping The Local branded as a collaboration with The New York Times. The schools have now formed committees to figure out what to do now that the newspaper is exiting, and Schachter — whose own Times goodbye party is tomorrow — told me that the newspaper “is giving them time to figure it out.”
... Here’s a start, with five takeaways on what he believes The Local taught The New York Times.

1. It just doesn’t make sense for big media companies to pay their staffs to go hyperlocal.

The New York Times is a national and global news organization. Schachter says while covering neighborhoods has been “useful to become familiar with commercial issues related to hyperlocal,” it hasn’t been altogether practical.
“Honestly, if hyperlocal is not core to a media organization’s business, then a media organization cannot possibly be fully engaged in it,” he said. “Large media organizations cannot afford to cover large geographic areas in a hyperlocal way using exclusively paid staff.”

2. Hard-hitting hyperlocal coverage benefits from some professional journalism.

3. Create a platform that makes it easy for people to participate in diverse ways.

4. Understand the power of email.

5. Don’t abandon experiments in “innovation land.”...






Monday, July 30, 2012

Rafat Ali: Media builds a brand, data builds the revenue

Poynter reporting: 


In new ad downturn, subscription salvation for some, gold rush for others

paidcontent reporting:
By now, the world was supposed to have emerged from the worst of the global economic storm that dampened advertising dollars through 2008 and 2010. But lingering European concerns suggest the ad dip is back, according to several company earnings disclosures this week.
As it returns, some publishers are congratulating themselves on having erected their flood defences – building digital products that consumers, rather than advertisers, pay for. But others are riding an advertising wave that’s still growing, pushing them to shores of sustainability they are convinced are becoming visible.
Financial Times
FT Group reported for the last half-year: “Our advertising revenues declined, as expected, with growth online and in luxury and personal finance more than offset by declines in trade and recruitment. Advertising demand remains volatile and visibility poor.”
But, just as FT.com MD Rob Grimshaw forecast to paidContent in May, FT digital subscriptions have now surpassed print circulation for the first time, after growing 31 percent from last year to over 300,000. That gives the publisher, which has long committed to reducing its advertising reliance, welcome shelter.

Time Inc.’s New Chief Rethinks Magazines for a Digital Audience

NYT reporting:
....She came at a tumultuous time for the magazine industry and the company. Her predecessor had been fired after less than six months on the job, leaving the publisher of Time, People, InStyle and Sports Illustrated without a chief for nearly a year. In the three months that ended March 31, adjusted operating income at Time Inc. fell 38 percent to $39 million, driven mostly by a 5 percent, or $19 million, drop in advertising revenue. Overall revenue at the publishing company has declined roughly 30 percent in the last five years.
Ms. Lang talks about Time Inc. not as a magazine publisher, but as a branded news and entertainment company. She believes she can sell digital products to advertisers tailored to a level of specificity not previously available. Marketers hoping to reach new mothers, for instance, can incorporate messaging into an issue of People magazine (and its various app and online editions) with Jessica Simpson’s baby photos or Sandra Bullock’s announcement that she has adopted a child.
That’s not an entirely new goal, but Ms. Lang may be particularly suited to impose the strategy. As the Digitas chief she turned a traditional direct-mail service into a business that built and placed digital ad campaigns customized for Web sites and social networking sites like Twitter and Facebook. She also helped start the “newfronts” that take place around the time of the TV network’s upfronts, where advertisers see the coming slate of TV shows, and connect advertisers to online companies like YouTube and Hulu.
“We’ll be building lots of new products for advertisers” that use a similar approach, Ms. Lang said.
By Time Inc.’s estimates, its print and online magazines reach 130 million unduplicated consumers a month and the publisher has 65 million households in its database..

Mobile Ads Drive Purchases on PCs

eMarketer reporting:  
Smartphone, tablet owners prefer to fire up a PC to purchase after seeing a mobile ad
One way to view smartphones is as a direct-response tool that consumers carry around in their pockets. Viewing an outdoor ad, for example, smartphone owners can act immediately via mobile to show interest or make a purchase. Yet while this behavior does occur, research shows that smartphone and tablet users who see ads on their mobile devices are more likely to act on those ads via the desktop.
July research from Nielsen indicated that 22% of US smartphone users had made an online purchase via PC after seeing a mobile ad, more than quadruple the percentage who had purchased on their phone. Notably, tablet users were even more likely to buy something on a PC after seeing an ad on their device. Given that tablets have a large-enough screen size and are more commonly used at home than out and about, users’ reasons for switching to the desktop to make a purchase suggest discomfort with mobile purchases, even when the individual isn’t on the go, or the possibility that retail sites are not well-optimized for tablet viewing or utilization.

Select Actions Taken After Viewing Mobile Ads According to US Smartphone and Tablet Users, 2012 (% of respondents)

Some smartphone and tablet users did report taking direct action on their mobile devices, such as clicking to view full product offerings. Tablet users were more likely than smartphone users to report interacting with ads in any way.
Read more at http://www.emarketer.com/Article.aspx?R=1009224&ecid=a6506033675d47f881651943c21c5ed4#t107PKy8iPmr3crR.99

Friday, July 27, 2012

New York Times Now Has More Than Half a Million Digital Subscribers

Mashable reporting:
The digital paywall The New York Times put into effect in March 2011 continues to gain traction. Approximately
509,000 people now subscribe, up 13% from the paywall’s one-year anniversary in mid-March, according to The New York Times Company’s second quarter earnings report, released Thursday.
The company contributes the uptick in circulation primarily to the latest tightening of its paywall. Non-subscribers can now only read 10 articles per month; during the first year, they were able to read 20 per month. Digital subscriptions cost between $15 and $35 per month.
The paywall’s growth, along with an increase in home-delivery and weekday single-copy prices, led to an 8% increase in circulation revenues for the quarter, which offset a continued decline in both print (-8%) and digital (-4%) advertising. The ad declines were led by declines in display and cost-per-click advertising at the About Group, which produces an ever-expanding catalog of guides on topics ranging from lawn care to magic tricks. Overall revenue growth was about 1% year-over-year.

Report: Tablet users respond more to interactive ads

TabTimes reporting:
A new survey by the Internet Advertising Bureau (IAB) in the U.K. shows consumers are more than twice as likely to respond to tablet ads that are interactive.
The results of the survey, which covered 1,000 tablet owners in the U.K., showed a clear majority (55%) think ads on tablets can do more than on other media noting their potential to be more innovative, more engaging, and memorable than static ads.
But almost a third (30%) said they had a negative opinion overall of the ads they’d seen on tablets so far.
The IAB UK survey results showed interactive ads were more engaging with users staying on the page 31% longer (24.6 seconds versus 18.8 seconds on a static ad).
That said, a clear majority also said it was not enough for ads to simply be “interactive” but also unobtrusive, use multimedia elements such as sound and video, and make use of the touchscreen to be effective.
“More engaging, more innovative and more memorable -- this study proves what we have seen reflected across our clients' campaigns for some time: consumers expect rich media experiences on tablets and proactively engage with them,” said, Jonathan Milne, General Manager for Celtra in Europe.
The survey was completed by research agency Ipsos, using Cetra's rich media advertising platform and in partnership with Renault and their agency Publicis.
Another survey of U.S. tablet users released last week showed almost half of those surveyed (47%) said they engage with ads on that device more than once a week. That study, sponsored by the Interactive Advertising Bureau, was conducted by ABI Research.

Robust Outlook for UK Ad Spend Growth

eMarketer reporting:

Online claims one in three ad dollars this year

Total media ad spending is set for a bump in growth this year due to the Olympics, eMarketer forecasts, with total spending set to reach $24.21 billion, up 4.5%.
And a record amount of that spending will be online. eMarketer estimates that fully one in three ad dollars in the UK will be digital this year—a figure that will rise to nearly one in two by 2016.

UK Total Media Ad Spending, 2010-2016 (billions and % change)

Mobile ad spending is on an even stronger growth trajectory, up 70.3% this year after a record rise of 144.8% in 2011.
Read more at http://www.emarketer.com/Article.aspx?R=1009214&ecid=a6506033675d47f881651943c21c5ed4#U8CYQWtfLqFV7p0o.99

Thursday, July 26, 2012

Facebookilta uusia työkaluja yrityksille

M&M reporting:
Facebook on tuonut hiljattain mainostajille uusia työkaluja, kertoo Facebook Developers -blogi.
Jatkossa sivujen ylläpitäjät voivat ajastaa päivityksiä ilmestymään 10 minuutin tai korkeintaan kuuden kuukauden kuluttua niiden luomisesta. Julkaisuajankohtaa voi myöhemmin muuttaa tai julkaisemattoman viestin poistaa – kunhan viestin alkuperäiseen julkaisuaikaan on enemmän kuin kolme minuuttia.
Toisen uuden ominaisuuden avulla yritykset voivat luoda päivityksiä, jotka näkyvät vain kohdistetulle joukolle käyttäjiä. Facebookin mukaan yritykset haluavat usein luoda sponsoroituja viestejä, joiden sisältö on kuitenkin olennaista vain tietylle joukolle sivun yleisöstä. "Julkaisemattomien päivitysten" avulla yritykset voivat julkaista viestejä niin, etteivät ne ilmesty sivun aikajanalle. Tällaiset päivitykset näkyvät Facebookissa vain oikealla olevassa sarakkeessa, eivät uutissyötteessä.

Inside Forbes: The 9 Realities of Building a Sustainable Model for Journalism

Forbes reporting:
...Still, FORBES and the entire media industry face daunting challenges. Digital publishing is perhaps the most disruptive force the media has ever encountered. Anyone can publish anywhere, anytime and attract an audience. Questions loom about the future of print in a tablet world. As downward pressure on CPMs indicate, new kinds of digital ad products are required. Journalists must learn entirely new skills or risk being run over by a competitive force of native digital content creators. News organizations need to develop new labor models (our contributor network is one) that can produce quality content efficiently. Most scary of all, news stalwarts must recognize that brands are publishers, too, and they want the media to provide new solutions for them to reach their customers.
So, what are the requirements for a sustainable model for journalism? Here are my nine:
1. Quality: In the bruising online world, timeliness, accuracy, constant updating, knowledge, relevance and conciseness must be combined with extreme openness. There’s a certain amount of untidiness and confusion to the digital experience, and that’s okay. In the lean-back print universe, craftsmanship, finesse and perfection must prevail. The discipline of print-reporting cycles can be combined with digital audience data to produce highly effective long-form content across all platforms.
2. Authenticity: For the last 50 years, journalistic command-and-control resulted in homogenized products. Today’s sophisticated niche audiences require the expertise and passion of individual voices.
3. Quantity: Voracious news consumers demand slivers of news and information 24 hours a day. Scalable content-creation networks and open-source publishing tools that have been highly customized can drive the timely output of quality content.
4. Accountability: Journalists must “transact,” or engage one-on-one...

The Future of Journalism: Wanna' Buy a House?

Huff Post reporting:
"There are a lot of niches in a newspaper, and everyone of these is going to be a niche online."
John Rebchook, author, reporter and publisher of the Colorado real-estate blog, Inside Real Estate News, took two years to prove that the niche he had developed as a reporter for the Rocky Mountain News could be replicated as a sustainable business online, and that the business could replace his old newspaper salary.
Rebchook expects to reach that mark this year after a struggle not only to craft an attractive online presence for his work, but also to carry his audience from the Rocky, which closed in February 2009, to the blog which he launched in July that same year.
Rebchook's blog represents the future of journalism in the 21st century. Out of the creative destruction of the newspaper industry, which is still struggling to find business models that work, comes individual journalists who turn their own work into a product sold through the new small businesses they create to replace their collapsed careers.
Small, online-only media start ups will not pull down the huge numbers that major media organizations consider necessary to sustain themselves -- usually measured in monthly unique visits to a website, with large organizations tallying those in the millions of visits per month. But small online businesses can pull down unique visits numbered in the thousands, and Rebchook has proven those numbers can sustain his small company.

What the mainstream media could learn from BuzzFeed

gigaoma reporting:
f anyone inside most traditional media companies thinks about BuzzFeed at all, they probably see it as the site that posts “viral” photo galleries of kittens and other web ephemera — or possibly as the site that hired reporter Ben Smith away from Politico to head up its more serious side. But while it may have gone unnoticed by most, the BuzzFeed network has grown into a significant digital-media entity, and Smith’s hiring is just the latest example of the site’s broadening ambitions. Is there anything that mainstream media companies can learn from what it has done, apart from the fact that web users like pictures of cats? As it turns out, an internal memo to staff from co-founder Jonah Peretti has more than a few worthwhile lessons....
 A lot of media companies, both mainstream and otherwise, seem to be looking for whatever quick fix they can come up with to boost their pageviews or web traffic so that they can drive revenues from online advertising — but this kind of strategy inevitably suffers if it isn’t well thought out. It may look like BuzzFeed is just throwing together whatever will get clicks, but Peretti sees what the company is doing as part of a long-term plan to create a truly web-native media enterprise...
..In one section of the letter, Peretti talks about the principle of “respecting the reader,” which for BuzzFeed means not using pageview-pumping tactics like slideshows, and not cluttering up pages with SEO-friendly keywords or using headlines that misrepresent what is actually in the post. But what he’s really saying is that BuzzFeed isn’t just socially oriented because it makes for good traffic and that helps sell advertising (although that’s obviously the business model) — the site is social in the sense that everything it does is aimed at sharing information readers will enjoy, in a way they will enjoy it...
...We focus on publishing content our readers love so much they think it is worth sharing. It sounds simple but it’s hard to do and it is the metric that aligns our company with our readers.

Random House TV launches to create shows based on books

paidcontent reporting:
Random House and Bertelsmann sister company Fremantle Media are partnering to launch a new initiative, Random House Television, that will develop TV shows based on Random House books. Random House authors will also be invited to develop original TV programming.
Fremantle produces and distributes TV shows internationally and is part of the RTL Group, Europe’s largest TV and radio broadcast company. It will have a first-look deal on Random House properties. Random House Television will be part of Random House Studio, the entertainment division formerly known as Random House Films.
According to the release, “Random House Television will work together with Random House’s editors and publishers, and their authors’ agents, to identify and acquire performance rights for the full range of broadcast network, cable, and premium television scripted formats.”

Wednesday, July 25, 2012

BBC World Service journalists asked for money-making ideas

theguardian reporting:
Reporters for the BBC World Service have been asked in an internal email to help come up with new commercial opportunities for the corporation.
BBC World News director Peter Horrocks has asked journalists to come up with money-making ideas to help increase revenues for the corporation’s international services. Photograph: Ben Stansall/AFP/Getty Images
BBC World Service journalists have been asked to come up with money-making ideas to help increase revenues for the corporation's international services, leading to fears over editorial independence.
Peter Horrocks, the director of BBC World News, has sent an email to the 2,400 staff working in the division – which includes the World Service, BBC World News channel and BBC.com – telling them they need to consider income and exploit new commercial opportunities to maximise the value they create with their journalism.
Horrocks' email lists income as one of the four objectives as staff must consider when they prepare for upcoming appraisal meetings with their managers.
"I would like each of you to contribute to the delivery of these objectives ... let us know if you have any ideas on how we can strengthen our commercial focus and grow income ... these objectives apply to all parts of Global News: editorial and non-editorial as no matter where you work you can help meet these objectives," Horrocks wrote.
A BBC spokesman said journalists had not been ordered to come up with money making schemes. He said no-one had been given financial targets and editorial independence would not be compromised.

Sähkö- ja äänikirjoille avataan uusi kirjastopalvelu

Tietoviikko reporting:
Pääkaupunkiseudun kirjastot avaavat uuden e-kirjapalvelun, jonka kautta voi ladata sähkö- ja äänikirjoja.
Helmet-järjestelmään kuuluvien pääkaupunkiseudun kirjastojen yhteinen OverDrive-palvelu avataan elokuun alussa. Aluksi kokoelmissa on noin 400 nimekettä, jota kasvatetaan vuosittain 800 teoksella.
Lainaaminen edellyttää kirjastokortin koodilla kirjautumista. Kirjallisuus on pääosin englannin- ja ruotsinkielistä. HelMet-kirjaston suomenkieliset sähkökirjat löytyvät jo 2006 avatusta Ellibs-palvelusta.
Kaunokirjallisuuden lisäksi palvelun kautta pääsee lainaamaan 25 suosituinta Lonely Planet -matkaopasta, joihin on hankittu rajoittamaton yhtäaikaisten lukijoiden käyttöoikeus. Kaikki halukkaat pääsevät käyttämään matkaoppaita samaan aikaan.
Sähkökirjojen tiedostomuodot ovat pdf- ja ePub- ja äänikirjat vma- ja mp3-muodossa.
Aineisto on suojattu Adobe kopiosuojaustekniikalla. Sen vuoksi kirjojen lukeminen edellyttää OverDrive Media Console -lukuohjelman lataamista...

Huge rise in ebook sales offsets decline in printed titles

theguardian reporting:
Consumer ebook sales in the UK increased by 366% last year helping to offset a decline in the market for printed books, according to new official figures.
Drawing its data from information provided by 250 publishers, the Publishers Association's Statistics Yearbook put the value of consumer ebook sales – fiction, non-fiction and children's digital titles – at £92m in 2011. This is a 366% increase on the previous year, the Publishers Association said, and consumer ebooks are now equivalent to 6% of consumer physical book sales by value.
But the strong digital sales come at the expense of print, the yearbook reveals: consumer print sales were down by about 7% in 2011 to £1.579bn. And last year's decline in print sales is continuing in 2012: £313.6m was spent on printed titles in the first quarter of this year, according to the Bookseller, the lowest first-quarter figure since 2003. Physical book sales in the first three months of 2012 were down 11%, or £39m, compared with the same period in 2011, the Bookseller says, with fiction down 18%, non-fiction down 9% and children's down 2%.
"The story of [2011] is a decline in physical sales almost being compensated for by a strong performance in digital," said Publishers Association chief executive Richard Mollet. "That said, physical books remain the format of choice for the vast majority of British readers, underlining the continued importance of a strong high street sector."

After Nook Simple Touch With GlowLight: Six Things Ereaders Could Still Use

PC mag reporting:
The Nook Simple Touch with GlowLight has lit up the world of e-ink. Simple, dedicated ereaders, with their subtle, paper-like pages offer an immersive reading experience that's not diluted by a peek at email or a Google search that goes down a rabbit hole.
Although the GlowLight has eliminated the need for ugly, clip-on light sources to read in dark bedrooms or dim airplanes, there are a few items still on the wishlists of ereading aficionados:
1. Standardized book formats
Ereaders function with different formats. Kindle models are on the Mobi platform while Nook, Kobo, and Sony models work on ePub and never the twain shall meet (without some assistance, anyway).
2. Ownership of the book
When you buy a book, you're purchasing the actual book. When you download an ebook, you're licensing the content, meaning that unless a publisher specifically allows for it, lending is not possible for books. Neither is simply transferring the download from one device you own to another, even if they both use the same ebook format.
3. Color eink....

Is Search the Future of Display?

eMarketer reporting:
Display advertising has enjoyed something of a resurgence over the past couple of years, with marketers beginning to notice the branding effects of banners despite their dismally low clickthrough rates. But it’s not targeting options marketers think are most important to the future of display—it’s integration.
A spring 2012 Econsultancy and Responsys survey of companies worldwide found that of the top four trends deemed most important to the future of display advertising, three were related to integration. Increased integration with social media topped the list, followed by integration with search.

Significance of Select Trends to the Future of Display Advertising According to Companies* Worldwide, May 2012 (% of respondents)

“The insights derived from search intent modeling, along with the paid search and SEO pieces of larger marketing activities, all help support other brand advertising, both online and offline,” noted eMarketer principal analyst David Hallerman.

Tuesday, July 10, 2012

emdia vitals reporting: Next Issue Media’s newsstand app is finally launching on the iPad, with the same unlimited subscription model the company currently offers through select Android devices.
The iPad app comes more than a year after Next Issue launched its newsstand for the Android-based Samsung Galaxy. “We took the time we needed to get it right for the iPad,” Morgan Guenther, CEO of Next Issue Media, said in a phone interview.
Next Issue’s magazine portfolio is up to 39 titles, with the recent addition of Bon Appétit, Brides, Golf Digest, GQ, Self, Vogue and Wired. Those and the other titles in the newsstand are all from Next Issue’s founding publishers: Condé Nast, Hearst, Meredith, News Corp. and Time Inc.
Unlike many other newsstand apps, which offer single-user or subscription pricing for individual titles, Next Issue offers an all-you-can-eat pricing plan that lets users read multiple magazines for a single monthly fee ($9.99 or $14.99). That’s a potentially disruptive approach as publishers seek digital alternatives to the traditional print subscription model.
Guenther said the Android-based version of the newsstand has about 10,000 active users across its single-copy, subscription and monthly access plans.
“We intentionally launched on a very small subset of Android devices, with a focus on getting people used to the experience,” he said. “Now we’re moving from early adopters toward the mass market. The iPad is an absolutely fantastic media consumption device.”
Early engagement metrics from the Android newsstand are positive, Guenther said. The average user has approximately 10 titles in his or her library and spends about 100 minutes per week with the digital magazines.

The iPad becomes the evening newspaper

Romanesko reporting: he iPad and other tablets may prompt newspapers to start changing when they update content, reports Roger Fidler, program director of digital publishing at Reynolds Journalism Institute. Here’s why: His study found that tablet owners tend to use their devices more frequently at home after 5:00 p.m.
Fidler — the man who predicted an iPad-like device in 1994 — also found:
* Compared to a printed newspaper, 60% of large media tablet users and 50% of smartphone owners consider their experience consuming news on their mobile device to be better.
* Compared to watching news on TV, 63% of large media tablet owners and 46% of smartphone users favored watching on their mobile devices.
* Compared to listening to news on the radio, 73% of large media tablets said their experience was better, 59% of smartphone users favored their phone.

Sunday, July 8, 2012

The new role of today’s front page as a third draft of history

Poynter reporting:
The Supreme Court’s ruling on the Affordable Care Act came before anyone even felt pangs of hunger for lunch on Thursday, yet newspapers shouted the news over the next day’s breakfast as if the intervening meals and news cycles hadn’t taken place.
So why then did we journalists crowd our front pages with news that dropped almost a full day before the first daily papers dropped on doorsteps? And why did our headlines seem to presume that most readers hadn’t been anywhere near Twitter, television or the radio at all during the preceding 20 to 24 hours?
A quick sampling of what I mean:
  • On its front page, the New York Times went with a courtly six-column, two deck headline presiding over four health care stories that draped like robes around images of the nine justices and constituted the entirety of the A1 content.
  • USA Today made room for some gargantuan text by shifting its customary left rail down to the bottom of the page, above a nifty little ad.
  • And the Chicago Tribune — a regional paper — gave the decision perhaps the most royal treatment of all, with a two-deck, all-caps main headline and two six-column dropheads. It managed to squeeze in a few stories below the Supreme Court coverage, though, as did the Los Angeles Times and the Washington Post...
  • see graphics...
  • http://www.poynter.org/how-tos/newsgathering-storytelling/visual-voice/180144/the-new-role-of-todays-front-page-as-a-third-draft-of-history/ 

Your E-Book Is Reading You

WSJ reporting:
It takes the average reader just seven hours to read the final book in Suzanne Collins's "Hunger Games" trilogy on the Kobo e-reader—about 57 pages an hour. Nearly 18,000 Kindle readers have highlighted the same line from the second book in the series: "Because sometimes things happen to people and they're not equipped to deal with them." And on Barnes & Noble's Nook, the first thing that most readers do upon finishing the first "Hunger Games" book is to download the next one.
For centuries, reading has largely been a solitary and private act, an intimate exchange between the reader and the words on the page. But the rise of digital books has prompted a profound shift in the way we read, transforming the activity into something measurable and quasi-public. Eben Shapiro explains on Lunch Break. Photo: AP.
For centuries, reading has largely been a solitary and private act, an intimate exchange between the reader and the words on the page. But the rise of digital books has prompted a profound shift in the way we read, transforming the activity into something measurable and quasi-public.
The major new players in e-book publishing—Amazon, Apple and Google—can easily track how far readers are getting in books, how long they spend reading them and which search terms they use to find books. Book apps for tablets like the iPad, Kindle Fire and Nook record how many times readers open the app and how much time they spend reading. Retailers and some publishers are beginning to sift through the data, gaining unprecedented insight into how people engage with books.
....Barnes & Noble, which accounts for 25% to 30% of the e-book market through its Nook e-reader, has recently started studying customers' digital reading behavior. Data collected from Nooks reveals, for example, how far readers get in particular books, how quickly they read and how readers of particular genres engage with books. Jim Hilt, the company's vice president of e-books, says the company is starting to share their insights with publishers to help them create books that better hold people's attention.
The stakes are high for the company as it seeks a greater share of the e-book market. Sales of Nook devices rose 45% this past fiscal year, and e-book sales for the Nook rose 119%. Overall, Nook devices and e-books generated $1.3 billion, compared to $880 million the previous year. Microsoft recently invested $300 mihttp://online.wsj.com/article/SB10001424052702304870304577490950051438304.htmlllion for a 17.6% stake of the Nook.

A Flipboard first: News app to carry full content of New York Times

Digital Trends reporting:
Flipboard has struck a deal with its first major publisher to bring premium content to its popular news reading app. The partnership gives subscribers to the New York Times another option for viewing content alongside the publication's app and website.
The New York Times and Flipboard announced late Sunday that from Thursday all content from the prominent newspaper will be available to NYTimes subscribers through Flipboard, the news reading app that allows users to read content in an attractive magazine-style format.
In a joint statement, the NYTimes said the move signalled the launch of its NYTimes Everywhere strategy, which aims to bring the newspaper’s content to users through third-party apps. NYTimes subscribers, who can currently view all of the publication’s content via its website and app, will now have the additional option of using Flipboard.
In an interview posted on the NYTimes’ Bits blog, Denise F. Warren, general manager of the newspaper’s website, said the deal with Flipboard was the right thing to do as the paper heads in the direction of digital subscriptions.
“We realized that we have an opportunity to enable this kind of access for paying subscribers, and we thought it was something we ought to try, and see how users react to it,” she said.
For Flipboard it could be the start of something big, as the collaboration marks the first time the company has been able to bring premium content to its users.

Saturday, July 7, 2012

Ebooks shouldn't be restricted by European borders

Guardian reporting:
Europe, including the UK, would have a growing economy today if we had a real digital single market. Just look at the ebooks market. While ebooks are booming around the world, Europe is shooting itself in the foot. Our fledgling ebooks market is fragmented along national lines and struggles to make up 1% of the total books market, though at least the UK gives us hope by reaching 15%.
In the United States, where ebooks are 31% of the market, print isn't dying. More people are reading more books than ever before. They also make books social by interacting with texts and sharing their favourite parts.
By failing to ride this wave authors lose millions and consumers lack choice. Publishers kill income streams. At a time when the mantra of leaders is "jobs, jobs, jobs" we are waving goodbye to all the jobs a healthy ebooks ecosystem generates.
But the ebooks industry is waking up. Earlier this week in Brussels a "books without borders" declaration was created. The signatories endorsed the principle that there should be no barriers for consumers to acquire ebooks across borders of territories, of platforms or of devices. They agree that we need a neutral VAT regime for books.
Now it's time to turn those nice words into action. The point of the EU is to get rid of borders, and nothing is more ridiculous than stopping an ebook at a border. Why have ebooks if not to access them in an instant: any time, anywhere, to any device.
It makes sense. When you buy a printed book it's yours to take where you like. It should be the same with an ebook. Of course, there are already apps that will handle ebook files from all major platforms. Amazon Kindle apps do this. But what if you want to take your Amazon purchases elsewhere? What if you want to open other files in your Amazon app? That's the sort of functionality we need to enable.
The problem is not technology itself. Problems such as interoperability between different ebook readers have been solved in other areas. You can now open a document on different computers, so why not an ebook on different platforms and in different apps? It's time for open standards here.
The problem is not copyright restrictions. Most authors do not divide up digital publishing rights by territory. So you should be able to buy an ebook from a website based in another EU country. It is ridiculous that today people end up lying about where they live to cheat the system, or are forced to buy from the US. Piracy is fostered by this impossibility to buy legally.

Study: E-book library borrowing takes slow pace

JS reporting:
NEW YORK (AP) E-book readers have been relatively slow to borrow digital works from the library, frustrated by a limited selection and by not even knowing whether their local branch offers e-releases, according to a new study.
The Pew Research Center published a survey Friday that reports around 12 percent of e-book users 16 years and older downloaded a text from the library over the past year. Earlier in 2012, Pew issued a study showing that around 20 percent of adults had read an e-book recently.
Simon & Schuster, the Hachette Book Group and other major publishers have limited e-book offerings to libraries or refused to make any available, citing concerns that the ease of free downloads would hurt sales. Lack of awareness may be another factor. Around 60 percent of those 16 and older couldn't say whether their libraries had e-books.
Pew's Internet & American Life Project study, conducted with nearly 3,000 respondents between Nov. 16 and Dec. 11, 2011, suggests that library patrons trying to borrow digital texts have been deterred by the selection and by not having the right e-book device. Just over half of respondents said their library did not have the book they were looking for and nearly 20 percent found that the device they owned could not receive a given title.

Officials from the American Library Association have been meeting with publishers in an effort to work out a system that would satisfy both sides. On Thursday, Penguin Group (USA) announced a pilot program with the New York and Brooklyn library systems that will make e-books available six months after they first go on sale. Penguin had suspended its e-book program with libraries last year.

One statistic reported by Pew should please publishers and librarians: Those who borrow e-books from libraries tend to read more 29 books a year than readers who don't use the library (23 books). But library card holders also are more likely to borrow, as opposed to buy, a book compared to those without library cards.

Used E-Books Coming to a Thrift Store Near You?

dbw reporting:
One oft-cited drawback of e-books is that they can’t be sold by the original buyer and then resold as used books. The original buyer, after all, is only purchasing license to use the file.
That all could change if a new ruling by the Court of Justice of the European Union gains traction, according to GoodEReader, an e-reading blog.
According to a ruling today by the Court in a dispute between software giant Oracle and UsedSoft, a used business software licensing site, original buyers of a digital product license can resell that license to a third party, providing they no longer use the digital product themselves. This could have ramifications for e-books, which, like software, are licensed digital files.
If e-books could be easily resold by readers, the effects on the growing e-book industry would be great. Used e-bookstores could pop up; new, exotic forms of digital rights management software could be developed; and the price of e-books, facing upward pressure from their new-found resale value and downward pressure from a used book market, could change.
Unlike used print books, used e-books wouldn’t have dog-eared pages, written-in notes from a previous owner or water damage. Then again, future e-readers and e-reading software might be unable to read old, out-of-date e-book files.

Libraries 2020: Imagining the library of the (not too distant) future

Pew internet reporting:
On Thursday June 7th, Kristen Purcell will deliver the keynote address for the 2012 State University of New York Librarians Association Annual Conference in New York City.  Kristen will share Pew Internet's latest data on mobile, social networking, and e-reading with an audience of several hundred library staff from the SUNY system.  More information on the event can be found at the conference's website.
Libraries 2020: Imagining the library of the (not too distant) future http://www.pewinternet.org/Presentations/2012/Jun/SUNY-Libraries.aspx

What Your E-Books Are Telling Companies About You

WSJ reporting:
Kobo, which makes digital reading devices and operates an e-reading service that stocks 2.5 million books and has more than 8 million users, has recently started looking at how readers as a whole engage with particular books and genres. The company tracks how many hours readers spend on particular titles and how far they get.
Kobo recently found, for example, that most readers who started George R.R. Martin’s fantasy novel “A Dance With Dragons” finished the book, and spent an average of 20 hours reading it, a relatively fast read for a 1,040-page novel. Readers tore through “Mockingjay,” the 400-page final book of Suzanne Collins’s dystopian trilogy, finishing in just over seven hours. Kobo also found, comparing fiction and nonfiction titles, that readers tend to spend longer chunks of time reading novels than humor or diet books.
Take a look at this chart on average reading prices and reading times (in hours).

Facebook’s App Store Arrives in the UK

Mashable reporting:
Facebook has begun rolling out its apps marketplace internationally, launching a version for UK users Friday morning.
Facebook’s App Center (or Centre, in British spelling) launched in the U.S. early last month. It’s similar to Apple’s, Google’s and Amazon’s app stores, allowing users to browse apps by category, such as Games or Sports, and filter to show apps that are available via the web, mobile or both. Apps are recommended based on collective ratings, personal recommendations, what’s trending and popularity among your friends.
The App Center isn’t exclusively made for Facebook’s apps: It also indexes apps available only on third-party sites, or through other mobile app stores. When users click to sign up for apps like Netflix and Hulu, for instance, they are sent to their respective websites; other times, they’re sent to Apple’s App Store or Google Play. In the somewhat rare instance where a paid app is sold directly through Facebook’s store, the company takes a 30% cut; it takes the same cut of purchases made within apps based on its platform.

Thursday, July 5, 2012

6 Email Marketing Tools for Hyperlocal Publishers

Street Fight reporting:
One of the hardest parts about launching a hyperlocal publication is attracting a solid base of regular readers. Local print publications can drop their papers off at subscribers’ doorsteps each morning, but most online publishers rely on readers to point-and-click their way to their websites each day.
Email marketing platforms are an excellent solution for busy publishers looking to turn occasional readers into devoted fans. By sending out email newsletters with links to the most important stories of the day, hyperlocal publishers can help their content go viral and build a loyal readership with low acquisition costs.
Here are six email marketing platforms with built-in tools to help online publishers automate the process of creating and publishing daily email newsletters, as well as other important marketing materials.

Seventeen Magazine Vows to Show Girls ‘as They Really Are’

Media Decoder reporting:
Seventeen magazine, which in recent months has been inundated by pleas from teenage girls to publish photographs of models that don’t look touched up, said on Tuesday that it would be more transparent about its photo shoots and promised to “celebrate every kind of beauty.”
Ann Shoket, the magazine’s editor in chief, wrote in the editor’s letter in the August issue that the magazine had drafted what it called a Body Peace Treaty, after she heard from girls “who were concerned that we’d strayed from our promise to show real girls as they really are.”
Craig Dilger for The New York TimesJulia Bluhm, who organized a petition over digitally altered images of models in magazines.
She said the entire staff signed the eight-point pact, in which the magazine promises that it will “never change girls’ body or face shapes” and will include only images of “real girls and models who are healthy.”
It also said it would provide more transparency about its photo shoots by posting images of the shoots on the magazine’s Tumblr blog so readers could see the progression of the pictures.

Seven lessons Scandinavian media can teach us On topics ranging from job training to self-regulation

CJR reporting:
Sweden, Finland, Norway, and Denmark are consistently ranked highest in the world for both freedom of the press and participatory democracy. The Scandinavian population has among the highest news readership in the world, and can choose among the world’s greatest number, per capita, of local and national newspapers. Why? What are these countries doing right?
These countries are all relatively rich, and have not been hit as hard by the global financial crisis as many other places. And all have traditionally been comfortable with high governmental spending on public services—services that include both higher education and the media.
But beyond the most obvious explanations, there are many other reasons why the Scandinavian media is so healthy and successful. I spent two months last fall traveling through Sweden, Finland, Norway, and Denmark, researching and reporting on the media there. Here are a few lessons that I think the American media could learn from our colleagues across the ocean.
1.) PBS and NPR should go big or go home. When Eva Hamilton, CEO of Sweden’s public television network SVT, hears about the budget cuts and political controversies plaguing her American counterparts, she nods in sympathy. Hamilton and many of her colleagues say that staying ambitious with a wide range of programming is the only way to ensure relevance in the cultural conversation—and, therefore, the best way to ensure funding. That’s why, in addition to the types of shows you’d expect from public TV (like high-brow costume dramas and news-analysis roundtables), SVT also shows all kinds of things that you wouldn’t expect (like sports games and HBO imports)...
...6) Journalists and whistleblowers should have strong laws protecting them. Sweden’s first Freedom of the Press Act is older than the United States, and is widely cited as the world’s first law of its kind. Today, the Principle of Public Access in the Swedish constitution requires that all court records, documents, and communications within the government be available to the public. Government employees are encouraged to provide information to journalists, and punishing them for doing so is prohibited.
7) Journalism training, and jobs in journalism, should be much more accessible and inviting...

Bad News: U.S. Newspapers Receive Poor Forecast

MediaPost reporting:
The long-term decline in newspaper advertising revenues will continue unabated in coming years, according to the latest round of ad spending forecasts from PricewaterhouseCoopers, ZenithOptimedia, and Magna Global. All three forecasters see more drops and a diminishing share of overall ad spending in the middle years of this decade.
PwC sees print advertising revenues for North American newspapers falling at a compound annual rate of 4.2% from $22.6 billion in 2011 to $18.3 billion in 2016, for a total loss of $4.3 billion or 19% over this period. As in previous years, the declines in developed markets, including North American and Europe, will be mitigated somewhat by growth in developing markets in two regions: Asia-Pacific and Latin America.
ZenithOptimedia’s global forecast is similarly pessimistic, with total newspaper revenues worldwide set to drop from $96.1 billion in 2011 to $94.2 billion in 2012, $93.2 billion in 2013, and $92.8 billion in 2014. Growth in emerging markets will fail to offset steep declines in developed markets.
According to ZO, the medium’s total share of ad spending will drop from 20.2% in 2011 to 16.7% in 2014.
Magna Global also sees more declines ahead, with total newspaper revenues in North America set to fall 6.6% this year, while global newspaper ad revenues drop 1% to $85.5 billion.
The decline in newspaper advertising revenues has been dramatic. From peak revenues of $49.3 billion in 2005, total ad revenues tumbled to $23.9 billion in 2011, according to the Newspaper Association of America, for a 51.5% drop in just six years.

Gartner: Tablet readers are ditching paper books and magazines

TabTimes reporting:
In a new survey on how tablet owners use their device on a daily basis, Gartner has turned up that these folk increasingly prefer to read news and magazines on their tablet, indicating that good times may lie ahead for progressive publishers sporting tablet editions.
Gartner conducted its study of tablet owners across the U.S., U.K. and Australia at the end of 2011, and found that these users primarily used their tablets for checking email (cited by 81% of respondents), reading the news (69%), checking the weather (63%), social networking (62%) and gaming (60%) on a daily basis.
The topic of consuming news on a tablet certainly featured prominently throughout the study, with Gartner revealing just how tablet readers are turning to digital by estimating that 50% of tablet owners prefer to read news, books and magazines on a screen, rather than on paper. The firm also added that a considerable one in three respondents used their tablets to read a book, compared with 13% for mobile PCs, and 7% for mobile phones.
However, while the research firm happily admitted that tablets are now 'substantively changing' how consumers access, create and share content, it dismissed any suggestions that the rise of digital publishing could be at the risk of the printed copy.
“We do not believe that the ‘paperless home’ will prevail, but it is clear that the ‘less-paper model’ is the new reality,” said Gartner’s principal research analyst, Meike Escherich.
“Other than their tablets, most respondents also owned PCs, TVs and mobile phones and said they use their multiple devices interchangeably, rather than substituting one device for another. They seek to use whichever device is at hand — or the most convenient to use at a particular time and for a specific task.”
As you would expect, the Gartner study uncovered that tablets are most used in the home, with the living room (87%) leading the way, followed by the bedroom (65%) and the kitchen (47%).

Monday, July 2, 2012


Medivärlden reporting:dag lanserades Aftonbladets nya sajt som publik beta. De största förändringarna gäller inte utseendet utan det som ligger bakom, det som brukar kallas back end.
Men det är även stora visuella skillnader. Aftonbladet tar bort navigeringen i vänsterspalten och ersätter den med en nyhetsspalt.
En annan förändring är att alla blåa länkar är borttagna.
Till hösten kommer Aftonbladet att byta till den nya sajten.
Se den nya sajten på beta.aftonbladet.se