Tuesday, October 10, 2017

Inside the Financial Times’ Instagram strategy

The publisher boasts 515,000 Instagram followers, up from about 286,000 a year ago, and it’s adding about 5,000 followers a week'The publisher first thought “lighter” lifestyle content would perform better on Stories, but news content tends to perform better, said Grovum. 
Information and news on topics like the Federal Reserve have the highest views and engagement, and Grovum’s team tries to build narratives around pieces about hot topics like Brexit or Trump updates. The idea is to tell a story using the Stories format versus static Instagrams. The FT is prioritizing audience responses, and Grovum suggests using questions at the end of Stories to ask for thoughts and comments.The most attractive thing about Instagram for Grovum is that it isn’t built for shareability — the idea is to use it to connect readers to the brand. "


Sunday, October 8, 2017

9 Digital Marketing Trends Coming In 2018

9 Digital Marketing Trends Coming In 2018
In the inbound marketing new world order, you'll be getting email, messaging from multiple channels including internal messaging (Slack and any number of product-specific messaging apps like SalesForce Chatter), external messaging (from Messenger, WhatsApp, iMessage), website chat, and social channels like Twitter, Facebook, LinkedIn, and Instagram. People want to communicate anytime and anywhere they want, and those messages will have to be triaged, directed to the right people, and responded to.


Sunday, December 4, 2016

While We Weren’t Looking, Snapchat Revolutionized Social Networks

The NYT reporting: 
While Silicon Valley was shunning editing and curation done by humans, and instead relying on computers to spot and disseminate news, Snapchat began hiring producers and reporters to assemble clips into in-depth pieces.The company calls these Live Stories, and they have been transformative, unlike any other news presentation you can find online. Every day, Snapchat offers one or several stories about big and small events happening in the world, including football games, awards shows and serious news.
For instance, this summer, while the rest of the media were engulfed by Hurricane Trump, Snapchat’s news team spent days following the devastating floods in Louisiana. That in itself was unusual, but Snap’s presentation was also groundbreaking: Rather than showing the overhead shots or anchor stand-ups that are conventional on TV news, Snapchat offered video from inside people’s houses, from shelters, from schools. It mixed the macrostory of an impending natural disaster and the government’s response to it with the microtragedies of personal loss, and even the lighter moments of humor and boredom in between.

Monday, November 28, 2016

Jay Rosen argues for evidence based journalism, against accusation led reporting: 
"If you are evidence-based you lead with the lack of evidence for explosive or insidious charges. That becomes the news. If you are accusation-driven, the news is that certain people are making charges. With the details we may learn that there's no evidence, but the frame in which that discovery is made remains "he said, she said." (See my 2009 post about that.) "

Wednesday, November 2, 2016

Political journalism changed in 2016

CNN reporting: The traditional model of "he said, she said" journalism, in which news reports simply put both sides of a story against one another, was thrown out the window in favor of a more aggressive journalism that sought to prioritize accuracy over balance.To many journalists, political scientists and media experts, this was a welcome change: It unburdened the American press from false equivalency and made them more responsible stewards of information. To critics, especially on the right side of the political spectrum, the whole endeavor laid bare the innate biases of a coastal, liberal news media.

Sunday, October 23, 2016

New Report Looks at Optimal Hashtag Use on Twitter, Instagram and Facebook

Social Media Today reporting:
The commonly stated best practice for hashtags on Twitter has been two, with research showing that engagement drops significantly once any more than two hashtags are used, on average.
...The commonly stated best practice for hashtags on Twitter has been two, with research showing that engagement drops significantly once any more than two hashtags are used, on average.
...TrackMaven found that nine hashtags is the optimal amount for boosting engagement on the platform...