Tuesday, February 17, 2015

The NYTimes could be worth $19bn instead of $2bn

Monday Note reporting:
Recent annual reports and estimates for the calendar year 2014 suggest interesting comparisons between the financial performance of media (either legacy or digital) and Internet giants.
In the charts below, I look at seven companies, each in a class by itself:
Coming back to our analysis, Google unsurprisingly crushes all competitors when it comes its financial performance against its audience (counted in monthly unique visitors):

Magazine Audience Wants Quick Content Access

emarketer reporting:
The US magazine audience grew 9.3% between December 2013 and December 2014, from 1.43 billion to 1.59 billion, according to MPA – The Association of Magazine Media. And the research revealed a shift in magazine content consumption habits last year—one not just away from print. The traditional print and digital edition magazine audience—digital meaning an electronic reproduction of the magazine, such as an app version that looks just like the magazine but in electronic format—saw a big drop in share, from 70% to 63%...


Instead, the magazine audience wants easier, faster access to content that doesn’t require flipping through pages, whether print or digital. Video and mobile web visitors—those viewing the website on a mobile device using a browser, not an electronic reproduction—were the huge drivers of magazine audience growth, with respective increases of 41.8% and 76.8%.
- See more at: http://www.emarketer.com/Article/Magazine-Audience-Wants-Quick-Content-Access/1012050/1?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=23f1e9f090-Need_to_Know_February_17_20152_16_2015&utm_medium=email&utm_term=0_e3bf78af04-23f1e9f090-31701933#sthash.WSNL2BZt.dpuf


The rise of AdBlock plus reveals a serious problem in the advertising ecosystem

API reporting:
But did you know: “Seeing a threat to their ecosystem, French publishers follow their German colleagues and prepare to sue startup Eyeo GmbH, the creator of anti-advertising software AdBlock Plus,” writes Frédéric Filloux. “But they cannot ignore that, by using ABP, millions of users actively protest against the worst forms of advertising.” Filloux points out a few issues with AdBlock and the online ad ecosystem in general, including why a single private entity cannot decide what is acceptable or not for an entire sector and how the rise of ad blockers is the offspring of two major trends: a continual deflation of digital ads economics, and the growing reliance on ad exchanges and Real Time Bidding, both pushing prices further down.

Monday, February 16, 2015

The World's Top 10 Most Innovative Companies of 2015 In Media

Fast Comapnyr reporting:


For regaining its strength (with a little help from Jeff Bezos). When Amazon CEO Jeff Bezos purchased the Washington Post in 2013 for just $250 million, it wasn’t clear whether the tech maven could breathe new life into a 140-year-old print newspaper. But nearly two years later, The Post is thriving. The change has been largely driven by both an infusion of new talent (more than 100 new employees have been hired) and greater focus on the publication’s digital presence, including the announcement last fall that the Post’s app will come preloaded on Amazon products, and the hiring of 25 engineers to create eye-catching interactive web stories. Already the newspaper is seeing the positive effects: Just one year after Bezos’s purchase, unique monthly visitors to the Post’s website increased by 61%, setting an all-time traffic record for the paper.


For making viral video seem easy...

Sunday, February 15, 2015

Welcome to ‘Everyware’ computing

Newsosaur/Ken Doctor reporting
...The phenomenon is known variously as Ambient Computing, Pervasive Computing, Ubiquitous Computing or – my personal favorite – Everyware. So, let’s go with that...But ubiquitous computing seems likely to have major impact on the media business, because it will all but eliminate the intermediary relationship that media companies require to build the audiences they traditionally have sold to advertisers. 

Assuming Everyware materializes as envisioned by Silicon Valley’s savants, it spontaneously will deliver targeted information and entertainment, while at the same time enabling marketers to maintain persistent, direct and dynamic one-to-one relationships with individual consumers. 

In that event, what roles will be left to gate-keeping editors and the media companies that employ them? Publishers and broadcasters need to start focusing on this, so here are the trends to watch: 

Thursday, February 12, 2015

Guardian brings popular ‘Blind Date’ column to life with new ‘Watch Me Date’ video series

theguardian reporting:
The Guardian has today launched ‘Watch Me Date’, a new weekly video series which will bring the Guardian’s hugely popular ‘Blind Date’ series to life.
The innovative new series follows a different couple each week as they go on a date, each wearing a pair of Google Glass. Filming begins the minute they meet and the resulting footage is presented along with interviews with each blind dater once the date is over. The videos will be hosted on the lifestyle section oftheguardian.com and will also have their own dedicated YouTube channel. A selection of the daters who appear in the videos will also feature in the Guardian’s ‘Blind Date’ column.
The new series is the latest development in the Guardian’s evolving approach to its video output as it seeks to cater to the ever-changing needs of its growing global audience. Other recent developments include a weekly Comment is Free video series, a new range of short documentaries - produced by the best independent filmmakers - following the appointment of a new head of documentaries, Charlie Phillips, last September and an innovative new sponsored animated agony aunt series What’s Troubling You? with Philippa Perry, which forms part of the Happy for Life hub...

Here’s a recipe for successfully crowdfunding journalism in 2015

NiemanLab reporting:
American Public Media has decided that Spot.us doesn’t work any more in today’s crowdfunding environment. But they also investigated what does — and laid out a model for others to use.
...As Cohn so often said, Spot.us “was an experiment in pushing the boundaries of transparency and participation in the process of journalism.” And it is in that spirit that we would like to share with you some of CVE’s other findings, specifically those that will help to write a new chapter in the crowdfunding playbook.
...Kickstarter boasts 7.9 million users, including 2.3 million who have backed more than one project. Indiegogo, meanwhile, touts 15 million monthly visitors. (Donor stats were not immediately available.)
These large-scale platforms introduce users to projects via genre recommendations, making it possible for you to reach new audiences with an affinity for the kind of content you are making, even if they’ve never heard of you before.

Digital video arms race continues — and little guys can play too

Poynter reporting:
I wasn’t sticking my neck out far in a late December post predicting a boom year for non-broadcast video. Six weeks into 2015 plenty is happening: *Publications of all kinds (Fortune for instance) are announcing new services and upgrades.
Reuters, traditionally a business-to-business provider, has made good on promises to launch a daring gamble — Reuters TV, a direct- to-consumer video app, targeting millennials and their smart phones and programmable into a customized 5 to 30 minute show...
But I also stand corrected on one bit of common wisdom — that video only works for big organizations and that even they are challenged to scale sufficiently...

How to produce value and revenue with digital video

API reporting:
Digital video has become a market imperative — something every publisher must understand and do well, regardless of one’s history.
Consider three statistics:
  • More than 62 billion videos were viewed online in December 2014, according to data measurement company comScore.
  • Digital video advertising continues to skyrocket, up 56% in 2014 to reach $5.96 billion, according to eMarketer.
  • Cisco projects that video will account for 79 percent of all consumer internet traffic in 2018, up from 66 percent in 2013.
David Plotz, former editor of Slate Magazine, says video is now “a necessary condition for almost any brand advertiser we’re working with.”
...This paper covers four main areas and concludes with a checklist for publishers:

Monday, February 9, 2015

64 Ways To Think About a News Homepage

Medium reporting:
By news homepage, I mean any way for a user to first encounter content. A push notification could very well be the new news homepage. (Related: Ways to think about push notifications.) An app is a news homepage.An article or a newsletter is a news homepage. If you listen to the news, Overcast or Soundcloud or the iTunes store may be your homepage. YouTube can be your homepage. Homepage, to me, is simply a shorthand version for any of these things. You can substitute any of the words I mentioned for homepage below.
There are lots of ways to think about a news homepage. We’ll start with the basics. 1. You can have a list of stories curated by a person, arranged by topic, the way the New York Times homepage does...64. A news story that explains everything you see on a graph, chart, or other data viz. You click on each portion for a full explanation, in words — in case you prefer words to pictures.


How to produce value and revenue with digital video

API reporting:
Digital video has become a market imperative — something every publisher must understand and do well, regardless of one’s history.
Consider three statistics:More than 62 billion videos were viewed online in December 2014, according to data measurement company comScore.Digital video advertising continues to skyrocket, up 56% in 2014 to reach $5.96 billion, according to eMarketer.Cisco projects that video will account for 79 percent of all consumer internet traffic in 2018, up from 66 percent in 2013....Like every new medium that’s come before, digital video is unique and evolving. It shapes technology and is shaped by technology. We’re learning as we go.

This Strategy Study collects the thoughts of some of the best journalists and executives working in digital video today. It is the result of dozens of interviews and hundreds of hours of research culminating with a day-long Thought Leader Summit hosted by the American Press Institute. 

Monday, February 2, 2015

Emily Bell: Social networks and journalists need to work together

gigaom reporting:

Rise of the tabloid web
...As Bell points out, most newsrooms — even the slow-moving, traditionally-focused ones like the New York Times — have come to realize that they need to understand and take advantage of the social sharing that platforms like Facebook provide, because that is how content works now. Everyone wants to “go viral.” In a sense, the web is encouraging everyone to think like the editor of a tabloid newspaper like the Daily Mirror. What do readers want and how can we give it to them as quickly as possible?
The problem — as Bell outlined in a similar lecture last year at the Reuters Institute for the Study of Journalism — is that journalists and media companiesno longer have any control whatsoever over what happens to their content once they publish it. Proprietary networks like Facebook and Twitter and Google are now the power brokers who determine who sees your story and when, and their decisions are made for reasons that may have nothing to do with the journalistic quality of your content....
The bottom line, Bell says, is that journalists and technology companies or social platforms need to work together to figure out how to handle the atomized, networked and democratized media environment we all find ourselves in. It’s not enough for Facebook or Google to say they aren’t journalistic organizations and therefore they don’t have a duty to consider things like free speech — they are functioning as journalistic tools, and they have a larger responsibility to society.