Newsosaur/Ken Doctor reporting
...The phenomenon is known variously as Ambient Computing, Pervasive Computing, Ubiquitous Computing or – my personal favorite – Everyware. So, let’s go with that...But ubiquitous computing seems likely to have major impact on the media business, because it will all but eliminate the intermediary relationship that media companies require to build the audiences they traditionally have sold to advertisers.
Assuming Everyware materializes as envisioned by Silicon Valley’s savants, it spontaneously will deliver targeted information and entertainment, while at the same time enabling marketers to maintain persistent, direct and dynamic one-to-one relationships with individual consumers.
In that event, what roles will be left to gate-keeping editors and the media companies that employ them? Publishers and broadcasters need to start focusing on this, so here are the trends to watch:
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