Thursday, February 12, 2015

How to produce value and revenue with digital video

API reporting:
Digital video has become a market imperative — something every publisher must understand and do well, regardless of one’s history.
Consider three statistics:
  • More than 62 billion videos were viewed online in December 2014, according to data measurement company comScore.
  • Digital video advertising continues to skyrocket, up 56% in 2014 to reach $5.96 billion, according to eMarketer.
  • Cisco projects that video will account for 79 percent of all consumer internet traffic in 2018, up from 66 percent in 2013.
David Plotz, former editor of Slate Magazine, says video is now “a necessary condition for almost any brand advertiser we’re working with.”
...This paper covers four main areas and concludes with a checklist for publishers:

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