Thursday, February 12, 2015

Digital video arms race continues — and little guys can play too

Poynter reporting:
I wasn’t sticking my neck out far in a late December post predicting a boom year for non-broadcast video. Six weeks into 2015 plenty is happening: *Publications of all kinds (Fortune for instance) are announcing new services and upgrades.
Reuters, traditionally a business-to-business provider, has made good on promises to launch a daring gamble — Reuters TV, a direct- to-consumer video app, targeting millennials and their smart phones and programmable into a customized 5 to 30 minute show...
But I also stand corrected on one bit of common wisdom — that video only works for big organizations and that even they are challenged to scale sufficiently...

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