Saturday, July 7, 2012

What Your E-Books Are Telling Companies About You

WSJ reporting:
Kobo, which makes digital reading devices and operates an e-reading service that stocks 2.5 million books and has more than 8 million users, has recently started looking at how readers as a whole engage with particular books and genres. The company tracks how many hours readers spend on particular titles and how far they get.
Kobo recently found, for example, that most readers who started George R.R. Martin’s fantasy novel “A Dance With Dragons” finished the book, and spent an average of 20 hours reading it, a relatively fast read for a 1,040-page novel. Readers tore through “Mockingjay,” the 400-page final book of Suzanne Collins’s dystopian trilogy, finishing in just over seven hours. Kobo also found, comparing fiction and nonfiction titles, that readers tend to spend longer chunks of time reading novels than humor or diet books.
Take a look at this chart on average reading prices and reading times (in hours).
http://blogs.wsj.com/speakeasy/2012/06/29/what-your-e-books-are-telling-companies-about-you/

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