5 lessons Matt Drudge can teach the rest of the media world

ZDnet reporting:
The New York Times yesterday ran an article entitled How Drudge Has Stayed on Top. If you can’t read it because it’s behind NYT’s new and silly paywall, don’t worry. I’ll tell you all about it.
In breathless terms, The Times discusses how amazing it is that The Drudge Report has remained at the top of the media food chain (and, incidentally, is bigger online than the Times itself).
The Times cites (but, tellingly, does not link to) a Pew Research Center Project for Excellence in Journalism report stating that Drudge drives double the traffic as all of Facebook to the top news sites in the country.
...15 percent of all the traffic going to the Washington Post arrives there via Drudge.
...
1. Make it blazingly fast
Although there have been a rare few times when the site took a little while to load, The Drudge Report is almost always a rocket-fast load. You’re never making a time investment to check Drudge, so many news junkies like me feel confident that a single quick click will result in instant chewy, newsy goodness.
2. Make it instantly digestible

While we’re on the topic of instant, it’s possible to see what’s happening the world over, in a single glance. ... While I can absorb all the headlines instantly, I can often get sucked in for an hour or more (especially during my morning reading), when I use The Drudge Report as a jumping off point for fascinating article after fascinating article.
3. Make it timelessly trustworthy
4. Make it always informative
There is always something interesting on The Drudge Report. Always. No matter when you check the page, there’s something to read. Some days, Drudge keeps his headlines on the important topics of the day. But on slow news days, Drudge knows we need our fix, so he’ll dig up a bunch of interesting, but less major news items. No matter what, there’s something there to read.
5. Make it completely irresistible

Much noise has been made of Drudge’s hyperbolic headlines, but you gotta give the guy this: they’re often completely irresistible. Who can resist clicking “NYT: IMF Head Arrested in New York, Accused of Sexual Attack… Developing…” or “HUCKATEASE: WILL HE OR WON’T HE?” or even “DISNEY settles suit after woman claimed she was fondled by Donald Duck…”?

http://www.zdnet.com/blog/government/5-lessons-matt-drudge-can-teach-the-rest-of-the-media-world/10396