The publishing industry’s digital newsstand, which has been in the works for two years, is finally up and running. Next Issue Media, a joint venture of Time Inc., Hearst, Condé Nast, Meredith, and News Corp., was set to unveil a “preview” of its digital store Wednesday.
But don’t get too excited. Only seven titles are available (Esquire, Popular Mechanics, Time, Fitness, Parents, and The New Yorker), and they’re only accessible on Samsung’s 7-inch Galaxy Tab from Verizon Wireless.
While this sounds like it’s far from the all-encompassing storefront its founders originally planned, Next Issue CEO MorganGuenther said it's a test-and-learn period to gauge consumer response and tinker with the format.
More devices and screen sizes are supposed to be added over the summer. In the fourth quarter, Next Issue plans to have a fuller rollout, with around 50 titles available on six to eight different types of devices. The full integrated newsstand is intended to use a single technology platform that will provide for a uniform user experience. There will be features that give users the ability to search content across titles and share articles. By the end of 2012, Next Issue’s goal is to expand that list of 50 to 200-300 titles, including newspapers.http://www.adweek.com/news/press/next-issue-media-newsstand-revealed-131726
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