Aside Magazine app runs on any tablet, shows what developers can do with HTML5

Poynter reporting:

A pair of Berlin-based designers has released a prototype of what they call the world’s first HTML5 magazine for tablets.
The project, called Aside Magazine, is an impressive demonstration of the design, interactivity and app-like experience that can be created using new advances in the language that powers the Web: HTML.
The newest version, HTML5, goes far beyond pages, hyperlinks and images. It includes new support for multimedia and graphical content without using any plugins such as Flash. These advances are important for news publishers seeking independence and a universal development strategy.
Web apps enable publishers to avoid several problems with developing news apps for mobile devices: developing different versions for iOS and Android (not to mention BlackBerry or Windows), submitting the app to Apple for approval (which can take days or weeks) and giving Google or Apple 30 percent of revenue.
“Don’t get us wrong, we love the App Store. But in our world, magazines are press content, not software,” Nico Engelhardt, who along with Johannes Ippen designed Aside Magazine, told me by email. “And we don’t want a big company to decide whether our content is allowed to be published or not.”

http://www.poynter.org/latest-news/media-lab/mobile-media/133366/aside-magazine-app-runs-on-any-tablet-shows-what-developers-can-do-with-html5