With help from Rodale, Melcher Media and Push Pop Press,
The app is based on Push Pop's e-book framework, specifically designed for iOS devices. As such the book is media-heavy, including not just text but a variety of interactive elements such as maps, animations and infographics. Non-interactive media includes over an hour of video, some 250 images, and audio commentary by Gore.
watch video here
http://www.ipodnn.com/articles/11/04/28/videos.interactive.modules.prove.major.elements
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