Join the Revolution or Watch and Wait?

Futurebook reporting:
Will that reader remember that book in a few months to obtain it?  Will I note the date to remind them?  Will I remember the reader’s twitter ID and the novel in question to do so?  We are in the territory of so many variables here.  But what is certain is that a sale was lost in a split second for that author.  Crissy Rock had an ebook available for download when she was on TV and the results prove the point.
We have been familiar with the term ‘silver surfer’ for about a decade now.  Uptake of technology is not defined to the young.  Indeed, dedicated ‘Kindlers’ of a certain age love the fact they can change the font of the text for their needs.  No more reading in bed with specs on for them. Offering different formats at different times seems discriminating to the customer.  It’s akin to a summer family outing to the park where, on a stop for ice cream, the three year old is told he has to wait until Christmas simply because he chose the Tutti Frutti over vanilla or chocolate.
...We hear so much about ‘learning from the music industry’ and the ‘experiment’ that exists in publishing right now.  It was good to read Timo Boezeman in FutureBook turn piracy on its head and focus on the customer when he said ‘… Because the most important fact is: they want your product! It’s up to you (as a content creator/provider) to ensure that consumers can buy your products in the simplest way, as quickly as possible, for a good (reasonable) price and without any fuss (no DRM, no unnecessary copyright notices and usable on a device of their own choice).’
At times like these, surely it is the time to focus on the customer? Why not offer up all formats at the same time to meet all customer needs? Those who join the dots for their customers in the fragmented digital world are surely the first to succeed?
http://futurebook.net/content/join-revolution-or-watch-and-wait