iPad owners are shifting their online reading time out of work time and in to prime-time TV hours, according to fascinating analysis from ReadItLater, a web articles bookmarking service.
Although articles bookmarked by non-iPad owners are read fairly consistently throughout the day on computers, iPad owners largely limit their computer reading time to their lunchtime and instead read articles on iPad during the evening, the analysis shows.
http://paidcontent.org/article/419-analysis-ipad-users-shifting-reading-habits-from-work-pc-to-sofa
“When a reader is given a choice about how to consume their content, a major shift in behavior occurs,” says ReadItLater’s blog. “They shift that content to prime time and onto a device better suited for consumption. It’s the iPad leading the jailbreak from consuming content in our desk chairs.”
iPad Users
The graph of when users are reading on the iPad shows the biggest time for reading: personal prime time.
This is generally the most relaxing time of day. After a long day, work is done, dinner is resting in your belly and there is nothing left to do but put your feet up and relax. This time slot is the same one coveted by television. When the majority of people are consuming content it seems perfectly natural that people would use this time to do their reading as well.
http://paidcontent.org/article/419-analysis-ipad-users-shifting-reading-habits-from-work-pc-to-sofa
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