For two occasions that hold absolutely nothing in common on the surface, the Royal Wedding and the takedown of Osama Bin Laden share one striking feature: they were massive live news events that were extensively followed online, eclipsing previous known records.
Nielsen's TV ratings of both historic events, while impressive, leave much of the story untold, according to General Sentiment, a media analysis firm that tracks online buzz and social media responses to events.
The company has compiled data showing that show that both news stories were more followed than every major TV event of thepast year, including the Super Bowl, the Oscars and the premier of American Idol.
| Online mentions | All | |
| Bin Laden's Death | 2,055,877 | 1,146,028 |
| Royal Wedding | 1,873,732 | 1,386,027 |
| Super Bowl | 788,794 | 514,061 |
| Note: volume counted from one day prior to one day after event | ||
| Source: General Sentiment |
http://www.adweek.com/news/press/bin-laden-and-royal-wedding-break-online-records-131306
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