Tuesday, May 17, 2011

Hold the front page - it's time US papers had a redesign

Guardian reprting:
 You don't need to love Rupert Murdoch to admire what he's done with the WSJ. Sir Harold Evans, the white knight of the Sunday Times, has joined that fan club. The Journal (circulation revenue growing 17 straight quarters in a row, digital subscriptions up as well, by nearly 22% in a year to over half a million) has boosted its weekend edition with two new sections, added a controversial Greater New York news section, and produced the WSJ magazine more often. In short, it hasn't stood still.
The layout is crisp and notably shorter on "turns" of stories from page to page. On royal wedding morning plus one, it ran a well-focused picture across three-quarters of the front. It projects and bounces with confidence. It feels like a paper on the move.
Now examine those other front pages outside the Newseum. They're pleased that public enemy number one is dead, of course. Cue exultant headlines. But stand back on the pavement, take in the panorama, and something else registers. They all – from Lexington to Des Moines to Pueblo – look much the same. They're ex-broadsheets in format with columns squeezed to save newsprint (from crunch to crunch). They're mean, constricted, somehow shrivelling away. It's as though they'd read Ken Doctor's latest obituary and taken a turn for the worse.
...Daily Mail executives, fresh from their 65-million-a-month unique browser figures in the latest ABCe audits, say quietly that one reason for their startling online rise in the US is simply that they do journalism sharper and better. Well, you don't need to get too mired in a controversy like that. But the US showbusiness site at Mail Online certainly knocks aggregated spots off its American competitors, at least for the moment. And the stories themselves are written hard and fast for maximum screen consumption.

http://www.guardian.co.uk/media/2011/may/08/hold-the-front-page-us-papers-redesign?CMP=twt_fd

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