Nook Color Outselling iPad in Lucrative Women’s Magazines Demographic

Topcomputertablets reporting:
Forrester Research has found that basically, the iPad tends to be more of a Male consumer purchase, while the Nook Color eReader, which actually functions pretty wells as a “Tablet Lite” as well as eBook reader, tends to end up in more Female shopping carts. They released their findings that showed that 56% of iPad owners are Male and 55% of eReader owners are female. As eReaders like the Nook Color become more proficient as tablets, the fact that women are three times more likely to purchase an eBook than men means that digital publishers will have to take that into account, or miss out on a huge payday.
Even digital publishers have noticed the slant. At Meredith, the digital publishing house that provides electronic versions of women’s magazines More and Family Circle, Nook and Nook Color editions sell twice as well as iPad versions. And they are not waiting around to see if sales level off. They are planning on adding multiple digital versions of popular magazines aimed at the Female demographic.
And in an even bigger statistic, 5 times the number of customers actually subscribe to the digital eVersions of magazines on the Nook Color than on the iPad or iPad 2, where they prefer single issue purchases.
http://www.topcomputertablets.com/nook-color-outselling-ipad-in-lucrative-womens-magazines-demographic/226191