Groupon Is On Its Way To Becoming The Next Big Mobile Ad Network

Business Insider reporting:
n a short span, Groupon's daily deals have become the new big thing in online advertising, with countless copycats.
Now Groupon is taking aim at the mobile industry, and could potentially become the next big mobile ad network, if it wanted to.
Already, the company has signed on one big mobile app maker, Loopt, to run real-time Groupon promotions in its app, triggered by proximity. If you're a Loopt user near a "Groupon Now" deal that's happening now, you'll get a little push notification on your phone telling you about it. (See screenshots below.)
Now, Groupon is said to be near a deal with another huge app company, Foursquare. If that happens, Groupon will suddenly have millions of people -- ad inventory! -- to ping with its location-based deals.
It seems that if Groupon wanted to, it could eventually turn this into some sort of ad network platform that other app makers could join, the way they currently use ad networks like Google's AdMob, Apple's iAd, etc.
http://www.businessinsider.com/groupon-mobile-ads-2011-5?utm_source=Triggermail&utm_medium=email&utm_term=SAI%20Select&utm_campaign=SAI_Select_052411