Nielsen: Tablets Are Money Spinners, But Less Than 5% Use Them Today

paidContent reporting:

Of all the wireless devices that have hit the market in the past several years, tablets present the biggest commercial opportunity for media owners, in terms of what consumers are willing to pay for and consume on the devices. But for now, that opportunity is, at best, a mid-to-long-term one. Research from Nielsen—being presented for the first time today at the paidContent Mobile conference—shows that in the U.S. today, more than 95 percent of consumers have yet to buy one.
Despite the huge amount of hype that has surrounded the iPad and the many other tablets hitting the market—they include Android-based devices, the recently-launched Playbook from RIM (NSDQ: RIMM), and the soon-to-come TouchPad from HP (NYSE: HPQ)—the researches note that as of Q1 2011, only 4.8 percent of the roughly 12,000 U.S. consumers surveyed have bought one. That number is likely even smaller in most other markets, even developed ones. Paul Lee, an director of TMT research with Deloitte in the UK, estimates that in the UK the number of tablet users is 1 out of every 60 people—or 1.7 percent.
That puts tablets, for the last year at least, behind every other wireless device category for the moment for penetration; and also behind most other devices in terms of how fast they’re getting adopted:


http://paidcontent.co.uk/article/419-nielsen-tablets-are-money-spinners-but-less-than-5-use-them-today