Mutter: 74 percent of newspaper audience is over 45

Poynter reporting:
he new data show that the newspaper audience has aged radically since I performed the same analysis in 2010, discovering that only 51% of newspaper readers were older than 45,” he writes.

If the aging of the newspaper audience seemed like a problem for the industry in back in 2010, then the far older audience today can be regarded as nothing less than a crisis.

TV news’ audience is also getting older, Pew said in its most recent study of news consumption habits. 34 percent of people under 30 reported they watched TV news the day before in the 2012 survey; in 2006, 49 percent of that demographic said it had. Where are those pesky millennials getting their news? One-third say social networks fill that role.http://www.poynter.org/latest-news/mediawire/200805/mutter-74-percent-of-newspaper-audience-is-over-45/