The digital publishing industry is kicking off some positive vibes. Online ad revenue for the first half of the year passed $20 billion, an 18% jump over the same period last year, according to the Interactive Advertising Bureau. Mobile’s share of total ad spend more than doubled, from 7% to 15%, accounting for $3 billion in revenue.
While launches of new magazine titles slowed over the first half of the year, so did the number of titles that were shut down, according to MediaFinder, which tracks U.S. and Canadian publications. For the first six months of 2013, 97 new titles launched, down from 133 in the first half of 2012, and 29 magazines closed, a drop from the 48 closures in the same period last year.
And while print ad pages continue their decline, ad units in tablet editions increased 17.5% in the third quarter and have jumped 22% over the first nine months of the year, according to new Publishers Information Bureau data released by the Association of Magazine Media (aka MPA).
There are other, less tangible signs that publishers’ print-to-digital transitions are becoming less bumpy as cultures and business models evolve. Financial Times editor Lionel Barber this week disclosed the next steps in the publication’s evolving “digital-first” strategy, including plans to launch a single, global print edition next year – a significant departure from the FT’s traditional multi-edition production model.
“Our print product will derive from the web offering - not vice versa,” Barber wrote in a staff memo. He acknowledged that the changes involve not just processes, but the mindsets of editorial staffers:
http://www.emediavitals.com/content/some-publishers-digital-first-transition-getting-bit-less-bumpy“FT journalism must adapt further to a world where reporters and commentators converse with readers. Our goal must be to deepen engagement and ensure we meet readers' demands whenever and however they turn to us for breaking news and quality analysis.”
No comments:
Post a Comment