paidcontent reporting: he online content industry is shaped by a 1998 set of rules called
the DMCA that is supposed to strike a balance between protecting
intellectual property and encouraging online commerce and creativity.
But content owners say the balance has become unfair and that other
players in the digital space—web hosts, search companies, payment
processors, etc—should assume more responsibility in protecting brands
and IP rights.
In 2011, content owners took a double-barreled approach to changing
the balance. This involved pursuing court appeals to erode so-called
‘safe harbors’ while at the same time attempting to push through a new
law called the Stop Online Piracy Act that would effectively tear up the
1998 rules. The content owners came up short this December after
opponents bottled SOPA up in committee and a California court confirmed that video-sharing site Veoh did not have to actively police its users.
But 2011 was just the opening act. Content owners are also placing their hopes on the ongoing YouTube-Viacom (NYSE: VIA)
appeal (a decision is expected any day) that has the potential to tee
up an eventual Supreme Court review of how different businesses must
police unauthorized online content. As for SOPA, the bill’s bipartisan
backing is eroding quickly in response to warnings from both liberal and
conservative thought leaders about its potential consequences. But SOPA supporters have vowed they will pass it all the same in early 2012...
http://paidcontent.org/article/419-whats-coming-in-2012-the-content-industry-strikes-back/
No comments:
Post a Comment