Yourversion reporting:
Companies sometimes gripe that social media is useless as a branding tool.
For marketers, converting messages into transactions is the Holy
Grail, but if they don’t quickly materialize through new media outlets,
that’s no reason to throw in the towel. Facebook, Twitter, YouTube and
other outlets are constantly evolving and experimentation is necessary
to find success.
Once we accept that “social” does not equal “transactional” we’ll all be a lot more adept at using it in 2012.
Three trends and tools to watch in the coming year:
From Checking In To Cashing In: Geo-Gaming
Geo-location has been an important marketing tool for a few years,
but in 2012 it will become more personal and more transactional,
especially in social-media marketing. This is a game-changer for
retailers because it enables them to put potential consumers in the
context of time and place and more effectively influence purchase
intent...
Facebook: Gateway To The Web
Would it surprise anyone to think Facebook will become the
overlay of the Internet experience? It may not happen in 2012 but it
certainly will in our lifetimes. Facebook is what Ma Bell once was, a
utility with which few people could conduct their daily lives. It’s
almost impossible to not use the web these days, and it’s becoming less
possible to use it without Facebook...
Perpetuating The Personal
Brands in 2012 must create a social world of personalization.
http://www.yourversion.com/index.php?p=viewpage&url_id=13022545
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