guardian reporting:
The Guardian iPad edition
app has passed the 500,000 downloads mark, three months after launching
on Apple's App Store. And 23,000 of those downloads came on Christmas
Day, according to parent company Guardian News & Media.
The news comes as the app gets a new section on Saturdays: the Guardian's Weekend magazine. Articles and recipes from the weekly magazine will be housed within a dedicated section of the Saturday iPad edition of the newspaper.
"Weekend
magazine's stunning photography perfectly suits the form and the clean,
modern design of our app on iPad," says Weekend editor Merope Mills.
"From
tomorrow, readers will be able to enjoy a leisurely read of our
award-winning longform journalism, flick through the galleries of 'Your
Pictures' or watch our brilliant fashion and beauty correspondents Jess
Cartner-Morley and Sali Hughes, as they guide readers through the latest
lifestyle trends."
The app has been free since its launch on 13 October 2011,
thanks to a sponsorship deal with broadcaster Channel 4. That
three-month trial period runs out on 13 January, at which point those
first 500,000 readers will be asked to sign up for a £9.99 monthly
subscription using Apple's in-app purchases system.
http://www.guardian.co.uk/technology/appsblog/2012/jan/06/guardian-ipad-app-downloads
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