Tuesday, January 10, 2012

Guardian iPad app adds Weekend section as downloads pass 500k

guardian reporting:
The Guardian iPad edition app has passed the 500,000 downloads mark, three months after launching on Apple's App Store. And 23,000 of those downloads came on Christmas Day, according to parent company Guardian News & Media.
The news comes as the app gets a new section on Saturdays: the Guardian's Weekend magazine. Articles and recipes from the weekly magazine will be housed within a dedicated section of the Saturday iPad edition of the newspaper.
"Weekend magazine's stunning photography perfectly suits the form and the clean, modern design of our app on iPad," says Weekend editor Merope Mills.
"From tomorrow, readers will be able to enjoy a leisurely read of our award-winning longform journalism, flick through the galleries of 'Your Pictures' or watch our brilliant fashion and beauty correspondents Jess Cartner-Morley and Sali Hughes, as they guide readers through the latest lifestyle trends."
The app has been free since its launch on 13 October 2011, thanks to a sponsorship deal with broadcaster Channel 4. That three-month trial period runs out on 13 January, at which point those first 500,000 readers will be asked to sign up for a £9.99 monthly subscription using Apple's in-app purchases system.
http://www.guardian.co.uk/technology/appsblog/2012/jan/06/guardian-ipad-app-downloads


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