paidcontent reporting:
Amazon and Barnes & Noble make a deal, sort of: As Amazon becomes a full-fledged publisher, it has not yet dealt with its bookstore distribution problem.
For now, bricks-and-mortar bookstores are still an important place of
discovery of new titles. While some have argued that Amazon will simply
ignore these bookstores, that the company always takes a long-term
strategy and that it won’t care if it misses some physical store sales, I
think the company’s recent beefing-up
of its force of sales reps suggests it does consider bricks-and-mortar
stores at least somewhat significant for now. And with the company
publishing books by more high-profile authors like Tim Ferriss and Penny
Marshall, readers will be looking for those books in stores.
While a few indies have said they’ll be reluctant to carry Amazon
books, Barnes & Noble has said straight out that it won’t carry
Amazon titles in print in stores if it can’t also sell them as e-books. I
predict that Amazon will offer a select number of new titles, in both
print and digital formats, to Barnes & Noble (NYSE: BKS).
The arrangement will probably be less than ideal for Barnes & Noble
in some way, because I think Amazon will try to find a way to use
Barnes & Noble stores as showrooms while still directing buyers to
Amazon.com (NSDQ: AMZN). Maybe Amazon will set high list prices on all of its own new digital titles (it’s already done this with its upcoming Tim Ferriss book), while continuing to sell those books at major discounts in the Kindle store.
E-book pricing will shift to quality-focused debates:
The e-book pricing debate up to now has generally focused on the idea
that all e-books should cost the same and that all should be priced low.
But why should a self-published or mass market thriller necessarily
cost the same as a Pulitzer Prize-winning novel in e-book form? It doesn’t make sense to me to say that all e-books should cost $9.99 or less.
http://paidcontent.org/article/419-whats-coming-in-2012-book-publishing/
No comments:
Post a Comment