onlinemediatoday reporting:
Madison Avenue’s Digital Advertising Alliance (DAA)
this morning unveiled “Your
AdChoices,” a campaign aimed at educating consumers about
“interest-based" advertising and how to take greater control of their
online
privacy.” The pro bono campaign, which was created by the Salt Lake City
office of McCann Worldgroup’s MRM unit, is the latest installment
of the ad industry’s ongoing push to develop “best practices” for
collecting and using consumer data via its “advertising
option” icon, and to educate the public and lobby regulators to avoid
onerous legislation regulating online advertising and marketing.
MRM’s ads, which are the initial flight of what the DAA says will be a “multiphase” online campaign, seeks to do that with some
old Madison Avenue standbys: entertainment and humor.
“It’s
incumbent upon our industry to build trust and respect amongst
consumers regarding the brands we work for, especially with regard to
interest-based advertising,” states Lori Feld, managing director of the
Salt Lake City office of MRM that created the campaign. “In our global
McCann study, ‘Truth About Privacy,’ published last
year, consumers clearly defined the value exchange and control they
expect.”
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