Daily Paper Going the Way of the Milkman

Editor & Publisher reporting: Daily newspaper delivery will go the way of the milkman in a growing number of communities in 2012 and beyond.

Barring a miraculous turnaround in the economy, a sea change in the thinking of media buyers, or a late-breaking proclivity for print in the sub-geezer population, publishers in ever more communities are likely to reduce the number of days they provide home delivery — or print a newspaper altogether.

Nowhere else is the demise of daily delivery more dramatic than in Michigan, where more than two-thirds of households will be unable get seven-day service after the end of January.

The rationing began with a bang in 2009, when the two Detroit dailies, the Free Press and the News, stunned the industry by cutting home delivery to just Thursday, Friday, and Sunday. Although the Motown metros continue to print every day of the week, anyone wanting a paper on non-delivery days has to fetch one at a retail location.

Unsurprisingly, the Monday-through- Friday circulation of both Detroit papers plunged between March 2008 and March 2011, according to the Audit Bureau of Circulations. The daily circulation of the Free Press in the period fell 54.7 percent to 168,985, and daily sales of the News tumbled 51.7 percent to 90,914. Even though Sunday home delivery continued without interruption, the circulation of the Freep (the only title publishing on that day) is down 21.6 percent at 475,543. The Freep, which is owned by Gannett, and the News, which is owned by MediaNews Group, are partners in a joint operating agreement.

The daily drought is scheduled to widen to other Michigan communities in February, when the Grand Rapids Press, Kalamazoo Gazette, Muskegon Chronicle, and Jackson Citizen Patriot reduce home delivery to Tuesday, Thursday, and Sunday from their current seven-day schedules. Just as in Detroit, single copies of each newspaper — all of which are owned by Advance Newspapers — will be available to consumers who take the trouble to track them down. In cutting back home delivery, Advance emphasized the intention to attract more traffic to its statewide digital portal, MLive.com.

While determined readers for the time being can still buy a daily paper in Detroit and Grand Rapids, there has been no such option since mid-2009 in Ann Arbor. That’s where Advance replaced its seven-day Ann Arbor News with an “online digital media company” called AnnArbor.com, which puts out print editions just Thursday and Sunday. Since the change, daily circulation for the print product has slid by 30.8 percent to 30,422, according to ABC.

If Michigan is ground zero for the un-dailying of newspapers, it is far from alone. Journal Register Co. knocked two days off the seven-day print cycle of some of its titles in Upstate New York. Media General cut the publication of its smaller seven-day papers in North Carolina to three days a week. GateHouse Media did the same in Kansas..
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