Online Media Daily reporting: For the first time, Hearst’s U.S. digital media business achieved
solid profitability in 2011, per Hearst President David Carey in a
yearly wrap-up sent to employees on Tuesday. He reiterated the company’s
2012 goal of over 1 million monthly paid digital subscribers.
Over the past 18 months, Carey said the company nearly doubled in
size thanks to “organic growth, new products and acquisitions.”
...“Our efforts have resulted in a broadly diversified business,” Carey
explained. “Today, roughly 40% of our revenues are U.S. print and
digital, 40% international print and digital, and 20% are services
(iCrossing and CDS Global).”
In the rapidly growing e-reader space, Hearst is currently selling
more than 400,000 digital editions every month, according to Carey,
while more than 40 of the company’s book titles are in e-format.
A number of Hearst titles will introduce fresh designs and
re-imagined editorial formats -- starting with a new look and increased
trim size for Harper’s Bazaar next month.
In addition, Hearst plans to invest in emerging e-commerce
initiatives, and is looking forward to the upcoming launch of two
branded YouTube channels, according to Carey.
Also of note, Carey said he expects Hearst to fast-track the
transition to HTML5 for all of its Web sites, which should allow for a
better user experience on mobile devices.
No comments:
Post a Comment