Women's Wear Daily reporting:
No matter what crisis there is on the newsstand, there are a few people who sell no matter what.
Take
Sarah Jessica Parker. She pops up on the cover of Elle back in January,
Vogue in August and Marie Claire in September and delivers each monthly
its second or third best seller of the year. Or, let’s consider Heidi
Klum, who can help deliver Lucky its second best seller in March
(175,000 sales in a year when they need it!) or bring the August Glamour
its second best performer (510,000 sales, in a year when they really
need it!). Or Jennifer Aniston, who was Marie Claire’s top seller of the
year in that sleepy summer month of July, and, from all indications,
delivered Elle one of its best performers of the year in November.
It’s
that time of year, everyone. Time to look back and see who sold (and
who didn’t) at the newsstand for monthly magazines in 2011. All data is
taken is from the Audit Bureau of Circulations, much of it from the
Rapid Report, which is subject to minor change since it has not been
audited. The majority of publishers have filed results through October
or November issues.
So, if SJP, Heidi and Jen are consistently
sellers — and have been for some time — isn’t there a newcomer we can
add to the list?
Mila Kunis was the new runaway success of 2011.
Kunis’ August GQ cover delivered 205,000 sales, by far its biggest hit
of the year, through November. She took to W in March and delivered
sales 15 percent above average for the fashion monthly. She was the
February cover star of Cosmopolitan and brought in 1.7 million sales,
which is nearly 10 percent better than the monthly’s average for the
first half. And then she graced the cover of Elle in August in a
portrait with Justin Timberlake, which brought in 250,000 sales, fourth
best of the year for Elle...
http://www.wwd.com/media-news/media-features/newsstands-best-and-worst-sellers-of-2011-5441321?module=today
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