emarketer reporting:
Ad-supported mobile content revenues will exceed $1 billion by 2015, eMarketer estimates, with the fastest growth coming from ad support for mobile video.
Last year, US mobile video revenues from advertising reached just $37.5 million, but by 2015, advertisers will spend $213.6 million on placements that support mobile video content. Despite such rapid growth, that figure will still be lower than the amounts spent on advertising against mobile games and mobile music, at $65.3 million and $181.4 million, respectively, in 2011 and rising to $269.1 million and $591.5 million, respectively, by 2015.
That year, eMarketer estimates, 29.9% of all mobile content revenues, or $1.07 billion, will come from advertising.
.. But the fast growth of mobile video ad revenues will mean much more substantial changes in revenue composition. While ad dollars made up just 5.4% of mobile video revenues in 2011, by 2015 that figure will more than triple, to 16.5%.
Last year, US mobile video revenues from advertising reached just $37.5 million, but by 2015, advertisers will spend $213.6 million on placements that support mobile video content. Despite such rapid growth, that figure will still be lower than the amounts spent on advertising against mobile games and mobile music, at $65.3 million and $181.4 million, respectively, in 2011 and rising to $269.1 million and $591.5 million, respectively, by 2015.
That year, eMarketer estimates, 29.9% of all mobile content revenues, or $1.07 billion, will come from advertising.
.. But the fast growth of mobile video ad revenues will mean much more substantial changes in revenue composition. While ad dollars made up just 5.4% of mobile video revenues in 2011, by 2015 that figure will more than triple, to 16.5%.
http://www.emarketer.com/Article.aspx?R=1008777&ecid=a6506033675d47f881651943c21c5ed4
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