onlinemediatoday reporting:
Confirming prior reports, Facebook on Wednesday evening unveiled more of the Open Graph
applications introduced last September that allow users to share
updates around specific activities.
The initial set of Open Graph apps from Spotify, Hulu and The Washington Post let people tell
friends what they’re “listening to,” “watching” or “reading” as default actions after giving permission once
for apps to post content.
The new batch of more than 60 apps
span lifestyle areas, including travel, cooking, fitness and fashion
from
companies including TripAdvisor, Foodily, eBay, Pinterest,
RottenTomatoes and Metacafe. Among other prominent names adding apps are
Monster,
Foursquare and Ticketmaster. About 60 total Open Graph apps are now
available, with more on the way.
“Soon, there will be apps for all
types of interests, as more apps will launch over time,” stated a Facebook blog post Wednesday.
Facebook’s
overall aim with the next-generation apps is to go beyond the
one-size-fits-all
“Like” button. It wants to automate the sharing of different social
actions posted continually to Timeline, the feature being rolled out
now that allows users to highlight significant life events and other
activities on the profile page.
The ability to create custom
Open Graph
apps and the wealth of user data they could generate, in turn, leads to
new advertising opportunities for marketers and agencies on Facebook.
“Brands will play an important role as these social actions will
frequently be generated by brand applications,” stated an analysis by
digital agency 360i when the Open Graph apps were announced last year.
It noted that the specific nature of updates will work in favor of
brands. “The action won’t just say, “Todd ran,” but rather, “Todd ran 4.3 miles with Nike+.” The report further
suggested that the most successful brands will be able to generate a consistent stream of “repeated branded social actions” in a
user’s Timeline.
No comments:
Post a Comment