nma reporting:
The ads that appear in a user’s news feed work in the same way as
Facebook’s Sponsored Stories ad format, by showing a user’s social
interactions with brands within the ad creative. Facebook said the
posts, which will start appearing in people’s news feeds from today,
will be flagged as “Featured” to better represent to users that they are
seeing the paid-for post because they or someone they know has already
interacted with that brand.
A Facebook spokeswoman said, “We’ll be labelling these stories as
Featured instead of Sponsored. We are using the term Featured because we
want to make it clear to people that they’re seeing content from a page
or person they have chosen to connect with.
“Since people can see
marketing messages from both pages they have and have not Liked
elsewhere on Facebook, we want to make it clear that marketers can only
pay for stories to be featured in your news feed if you have explicitly
liked the page,” she added. “And because you are always connected to
your friends, we are also labelling stories from your friends that have
been paid to be featured in your news feed as Featured’ to keep things
consistent.”
According to Facebook, the types of content seen in
the Featured ads includes posts from a brand page that a user has Liked
or information about friends’ interactions, such as when they have Liked
a page or checked into a venue.
http://www.nma.co.uk/3033176.article?cmpid=NMAE01&cmptype=newsletter&email=true
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