Guardian reporting: f November seemed a wicked month on the newsstands, December was a wake to make even Tesco feel good. Mr Desmond's Daily Star is down 13.6% in a year (to 616,000). His Daily Express has slipped 4.37% to below 600,000. Does it console him that the Sun
has plunged 3.56% in a month and 6.65% year on year, and at 2,531,000
copies a day has kissed 3 million goodbye for ever? Or that his big chum
Paul Dacre has watched his beloved Mail dip below 2 million a day? Possibly. But only in the most macabre of fashions.
Dailies
generally are selling over 6% less than they did at the end of 2010.
Redtop dailies, averaged over six months, are now down more than 8.7% in
a year. The middle market has seen 4.8% disappear, and though the
quality end – only 1.3% gone – is holding firmer, the fact is that the
national newspaper business is, in Desmond terms, an effing and blinding
nightmare. The grisly question for the day after tomorrow may not be
what kind of press regulation we want, but whether there's any press to
regulate.
But wait a while, and ask a few hard questions. Ask
whether sweeping generalisations about industry rises and falls make
total sense – and whether there is anything around you could still call a
British newspaper "industry"?
...
Do we ever bother to find out why? Well, you won't see many Leveson
witnesses at overseas newspaper conferences. Talk to them about the
success (since its founding in 2009) of Il Fatto Quotidiano in
Italy (straight facts, no spin) and you'll get a blank look. How has
Christian van Thillo set about reviving Belgian circulations since he
took over De Persgroep? What can we learn from the rise of Fakt in Warsaw? Why is Norway the fountainhead of newspaper reading and its Schibsted group one of UK analysts' best-buy stocks?
The
America that British media automatically looks to has little to impart.
Its newspaper industry isn't national and is often perilously short on
precise market comparisons. Why are British papers slipping so fast?
Some of the answers are American, to be sure. Because they keep banging
up cover prices (to $2.50 now at the New York Times; to £2.50 at an FT
down 14.4% year on year). Because, under economic whips, they're
stopping selling at all outside their immediate areas: artificially
ordained decline. Because, in a way the LA Times or Chicago Tribune would instantly embrace, they think offering less at a higher price is a great strategy – see the Sunday Herald in Glasgow, crunched of its sections by Gannett and down 28% in a trice...
http://www.guardian.co.uk/media/2012/jan/15/abc-circulations-leveson
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