INMA reporting:
“Blocking the ad block users from reading your content is not going to work,” Van Rijn said. “If you have good advertising, non-intrusive and native, then people will stop using ad blockers.”
...The conclusion of the discussion was hard but straightforward. Van Rijn wrapped things up with this: “Ad blockers are here to stay, and we have to make advertising a whole lot better.”
Read more: http://www.inma.org/blogs/conference/post.cfm/to-combat-ad-blockers-media-companies-should-shift-their-business-model#ixzz3pJI4aNgM
Showing posts with label digital adertising. Show all posts
Showing posts with label digital adertising. Show all posts
Thursday, October 22, 2015
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