To combat ad blockers, media companies should shift their business model

INMA reporting:

“Blocking the ad block users from reading your content is not going to work,” Van Rijn said. “If you have good advertising, non-intrusive and native, then people will stop using ad blockers.”

...The conclusion of the discussion was hard but straightforward. Van Rijn wrapped things up with this: “Ad blockers are here to stay, and we have to make advertising a whole lot better.”

Read more: http://www.inma.org/blogs/conference/post.cfm/to-combat-ad-blockers-media-companies-should-shift-their-business-model#ixzz3pJI4aNgM