Vintage ads that appeared in The New York Times are getting their own digital archive that will live on the Times' website. Called Madison in reference to Madison Avenue, the archive initially includes every print ad from every edition of the Times in the 1960s.
"It invites people to view an important part of our cultural history," said Alexis Lloyd, creative director at The New York Times Research and Development Lab, which created Madison.
But the Times is inviting readers to do more than just view the ads. It's also asking readers to help shape the archive by sifting through the ads, identifying them and even transcribing their text.
Madison is a close cousin of TimesMachine, the archive of the paper's editorial content. Visitors to TimesMachine can not only scroll through digital versions of old print pages, but also zoom in on articles, photos and captions.
The automated technology underpinning Madison, however, can't conclusively determine which elements on an archived print page were ads or what exactly they advertised, according to Ms. Lloyd. So the archive currently includes all the elements from the paper that Ms. Lloyd and her team think might be ads. When readers visit Madison, they scroll through a random selection of pages from '60s-era Times editions. What the R&D Lab believes are advertisements are highlighted throughout these pages, and readers are asked to do one of the following as they scroll:
- Find. This involves simply indicating whether a highlighted area is an ad, multiple ads or not advertising at all.
- Tag. Readers enter the company that made the ad and its industry.
- Transcribe. Dedicated readers transcribe the text of the ads.
- http://adage.com/article/media/york-times-rolls-archive-vintage-print-ads/295397/
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