Twitter showed in 2013 that its ad business is growing fast. Even as user
growth slowed dramatically, ad revenues and ad engagement metrics ticked
up.
Advertisers cite three reasons why they’re increasing spending on Twitter: The social network’s tie-ins with TV, its real-time nature and its willingness to partner closely on creative executions. Other developments that will drive growth this year include improved analytics, more ad offerings for international markets and additional ad products in the direct-response and ecommerce areas, according to a new eMarketer report, “Advertising on Twitter: Unique Opportunities Outweigh Slowing User Growth.”
http://www.emarketer.com/Article/Twitter-Takes-TV-Tie-Ins/1010717/2
Advertisers cite three reasons why they’re increasing spending on Twitter: The social network’s tie-ins with TV, its real-time nature and its willingness to partner closely on creative executions. Other developments that will drive growth this year include improved analytics, more ad offerings for international markets and additional ad products in the direct-response and ecommerce areas, according to a new eMarketer report, “Advertising on Twitter: Unique Opportunities Outweigh Slowing User Growth.”
Twitter spent much of 2013 solidifying its connections with TV. It launched a
new ratings business with Nielsen to measure TV-related conversations on
Twitter; created new video ad opportunities with Amplify; and bolstered its
association with high-profile TV events such as the Super Bowl, Grammys and
Oscars.
Twitter’s linkups with television are beneficial to both the TV industry and the social network. TV executives know that many people multitask on mobile devices while watching TV. On-air mentions of Twitter drive conversation about what’s on TV and help keep viewers focused on the television.
Twitter’s linkups with television are beneficial to both the TV industry and the social network. TV executives know that many people multitask on mobile devices while watching TV. On-air mentions of Twitter drive conversation about what’s on TV and help keep viewers focused on the television.
Twitter
showed in 2013 that its ad business is growing fast. Even as user
growth slowed dramatically, ad revenues and ad engagement metrics ticked
up.
Advertisers cite three reasons why they’re increasing spending on Twitter: The social network’s tie-ins with TV, its real-time nature and its willingness to partner closely on creative executions. Other developments that will drive growth this year include improved analytics, more ad offerings for international markets and additional ad products in the direct-response and ecommerce areas, according to a new eMarketer report, “Advertising on Twitter: Unique Opportunities Outweigh Slowing User Growth.”
Twitter spent much of 2013 solidifying its connections with TV. It launched a new ratings business with Nielsen to measure TV-related conversations on Twitter; created new video ad opportunities with Amplify; and bolstered its association with high-profile TV events such as the Super Bowl, Grammys and Oscars.
Twitter’s linkups with television are beneficial to both the TV industry and the social network. TV executives know that many people multitask on mobile devices while watching TV. On-air mentions of Twitter drive conversation about what’s on TV and help keep viewers focused on the television.
Read more at http://www.emarketer.com/Article/Twitter-Takes-TV-Tie-Ins/1010717#ZE4HrvWz3bP20iX9.99
Advertisers cite three reasons why they’re increasing spending on Twitter: The social network’s tie-ins with TV, its real-time nature and its willingness to partner closely on creative executions. Other developments that will drive growth this year include improved analytics, more ad offerings for international markets and additional ad products in the direct-response and ecommerce areas, according to a new eMarketer report, “Advertising on Twitter: Unique Opportunities Outweigh Slowing User Growth.”
Twitter spent much of 2013 solidifying its connections with TV. It launched a new ratings business with Nielsen to measure TV-related conversations on Twitter; created new video ad opportunities with Amplify; and bolstered its association with high-profile TV events such as the Super Bowl, Grammys and Oscars.
Twitter’s linkups with television are beneficial to both the TV industry and the social network. TV executives know that many people multitask on mobile devices while watching TV. On-air mentions of Twitter drive conversation about what’s on TV and help keep viewers focused on the television.
Read more at http://www.emarketer.com/Article/Twitter-Takes-TV-Tie-Ins/1010717#ZE4HrvWz3bP20iX9.99
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