Blendle is a small journalism startup from The Netherlands. Recently, we (two 27-year old founders) got all major newspapers and magazines in the country to start a revolutionary experiment. The Netherlands will be the first country in the world where all articles of all newspapers and all important magazines will be available in one web app, with one pay wall, where users will only have to pay for the articles they read. We think that unbundling of journalism is the Holy Grail in getting young people to pay for journalism again.
Within Blendle, users can see what articles their friends
or interesting curators (celebrities, journalists, politicians, radio
DJ’s) have shared from the paid sections of today’s newspapers and
magazines, and which articles are trending on the platform. The app also
enables anyone to share articles from Holland’s best journalists on
Facebook and Twitter. No more signing up with different paywalls for
every newspaper. Users pay with a single click, and only for the
articles they read. New users get €2.50 for free, and can then top up
their Blendle wallet.
Until now, it was not possible
for Dutch consumers to search for premium content from newspapers and
magazines. Blendle is the first paid search engine for newspapers and
magazines in the country. If a user wants to follow everything about
specific subjects — say, the situation in Crimea, or bitcoins, or their
favorite author — they can set email alerts for those words.
Users
always pay a price per article (set by the publisher), but are also
able to refund their money if they don’t deem the article worthy after
reading it (a fair use policy applies). It’s a pretty cool function that
greatly increases the amount of money spent on journalism in the beta.https://medium.com/changing-journalism/a2031594e430
No comments:
Post a Comment