Struggling industry throttles newspaper metrics

Ken Doctor reporting:
Unable to arrest years of declining ad sales and sliding print circulation, two key trade groups representing the newspaper industry have done the next best thing: 

They effectively have stopped reporting on the metrics that make it possible to measure – and, therefore, understand and manage – the industry’s ongoing challenges. 
Earlier this year, the Newspaper Association of America, an industry-supported trade organization, decided to stop producing the quarterly revenue reports that have charted the advertising slump that has carved aggregate industry revenues from a record $49.4 billion to $22.3 billion in 2012.
As reported here, my analysis shows that ad sales slipped about 5.5% in the first six months of the year. Assuming the industry does no better or worse in the last half of the year, it is on track to deliver approximately $21 billion in ad sales for all of 2013. 
The NAA, which publishes sales records dating to 1950 here, promises to release a once-a-year revenue report scheduled to debut in March, 2014. 
http://newsosaur.blogspot.fi/2013/10/struggling-industry-throttles-newspaper.html