Forbes reporting:
Would you pay $5 a month to support your favorite writer? What if
doing so gave you access not only to that writer’s articles, but also to
a large and growing body of exclusive work from like-minded
journalists?
That’s the idea behind Beacon, a new startup that catchily describes itself as a sort of “Netflix NFLX +0.55% for news.”
Beacon was conceived in response to a problem and an opportunity,
says Dan Fletcher, one of the company’s three co-founders. The problem
is that an unbundled digital news environment encourages production of
clickable journalism: celebrity reporting, buzzy scoops, cute animal
slideshows and so on.
“When the pageview model is the only model that supports
journalism, that incentivizes certain things,” he says. “There are just
stories that freelancers can’t sell, and it’s not because they’re bad
stories.”
On the other hand, social media has made it possible for journalists
to market their work directly to readers in a way they never could
before. That’s the opportunity.
“Social media’s made it so that writers have stepped out from behind
the byline,” Fletcher says. “They have their own personal brands. But no
one’s really come up with a clever way to tap that in a way that makes
them some money.”
http://www.forbes.com/sites/jeffbercovici/2013/09/17/meet-beacon-the-netflix-for-news/
No comments:
Post a Comment