Pew reporting:
If you're trying to engage your community with digital news and
information: they're on their phones. You should be there, too. This
week, a new report from Pew Internet underscores the importance of
putting mobile first in engaging almost any community.
Pew found
that nearly two thirds of U.S. adults now use their cell phone to go
online -- nearly double the proportion since 2009. Furthermore, one in
five cell phone owners report that their cell phone is their primary
access to the internet.
…And that's in reference to all kinds of cell phones, including
feature phones (many of which support e-mail and web access). When
focusing only on the 56% of U.S. adults who currently own a smartphone,
the vast majority (93%) of smartphone owners use their phone to go
online.
Pew defines "cell internet users" as anyone who uses their cell phone
to access the internet or use e-mail. Pew found that one third of all
cell internet users rely mostly on their phone to access the internet (as opposed to other devices like a desktop, laptop, or tablet computer).
Pew did not specify whether "accessing the internet" means only
accessing websites and e-mail, or whether it also includes using apps
that deliver information transmitted via the internet -- something that
many apps do, especially for news and information.
Some demographic highlights about cell internet users from the Pew report:
http://www.knightdigitalmediacenter.org/blogs/agahran/2013/09/got-smartphone-youre-probably-online-it-says-pew
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