Mediaconcepts and digitalization of media

Thursday, November 22, 2012

Cosmopolitan ja Me Naiset pyh, Kodin Kuvalehti on arvostetuin

M&M reporting:
Kodin Kuvalehti on suomalaisten mielestä kaikkein arvostetuin naistenlehtibrändi. Toiseksi arvostetuin on Kauneus&Terveys ja kolmanneksi arvostetuin Kotiliesi.
Kodin Kuvalehdellä on myös Suomen suurin levikki. Levikintarkastus Oy:n mukaan lehdellä oli viime vuonna 168 502 tilaajaa.
Irtonumeromyyntimarkkinoita hallitsevat Cosmopolitan (irtonumeromyynti 28 070 kappaletta vuonna 2011) ja Me Naiset (24 307) jäävät arvostuksessa selvästi kärkikolmikon taakse.
Tiedot perustuvat Taloustutkimuksen ja Markkinointi&Mainonta-lehden "Brändien arvostus 2012" -tutkimukseen. Tutkimuksessa selvitettiin 1090 brändin arvostus suomalaisten keskuudessa.http://www.marmai.fi/uutiset/cosmopolitan+ja+me+naiset+pyh+kodin+kuvalehti+on+arvostetuin/a2156699

Guardian mobile visits overtake desktop at some times of day

thequardian reporting:
"Mobile is having a huge transformational effect not only on how our audience seek out content, but how they're discovering it," says Anthony Sullivan, group product manager for Guardian Core products at Guardian News & Media.
Sullivan was speaking at the Guardian Mobile Business Summit 2012 conference in London, where he provided some stats on how people are accessing Guardian products – its website, mobile website and native apps – on mobile phones and tablets.
"The way we've organised ourselves reflects that we put mobile really at the centre of our planning," said Sullivan, revealing that at the start of 2011, mobile devices accounted for just over 10% of visits to core Guardian products, but less than two years later, that's closer to 30%.
"That's just mobile handsets," added Sullivan. "Once you add tablets on top, that jumps to closer to 35%, and it's in tablets we're seeing the most rapid growth at the moment."
Sullivan said that 94% of tablet visits to Guardian products are on Apple's iPad, but that he expects this to change "pretty quickly" in the months ahead, thanks to the release of new, high-profile Android and Windows 8 tablets.
http://www.guardian.co.uk/media/appsblog/2012/nov/19/guardian-mobile-tablet-growth?utm_source=Daily+Buzz+from+eMedia+Vitals&utm_campaign=025e615e53-nl_DB_11_20_2012&utm_medium=email

On Edge: The Next Generation Explained

MarketingDaily reporting:

We’ve been through Baby Boomers, Generation X, Generation Y/Millennials. Now it’s time to get ready for “Generation Edge.”
The term, as designated by brand consultancy The Sound Research, refers to consumers born after 1995,
many of whom are just moving into adulthood this year. Having grown up amid a series of foundation-shattering crises (among them September 11, wars in Afghanistan and Iraq, and the financial collapse of 2008), Generation Edge is less entitled than their predecessors, the Millennials.

“What we’ve seen is that they’re very, very different from Millennials,” Ian Pierpoint, global president at The Sound Research, tells Marketing Daily. “Firstly, their parents and the influence their parents had on them. Millennials were raised by Boomer parents. These guys have been brought up by Generation X, who were and remain cynical, rebellious and want to do things their own way.”
Having lived through a global recession and no guarantee of higher education, Generation Edge understands that things in life will not come easily, Pierpoint says. Rather, they understand success is not guaranteed and do not take accomplishments for granted. Rather, they are more defined by their ability to roll with the punches, he says.
“Because of the way their parents have brought them up, they’ve got a bit of an edge,” Pierpoint says. “Millennials were not rebellious; they’re extremely conformist. Generation Edge want to cut their own path in life.”
http://www.mediapost.com/publications/article/187543/on-edge-the-next-generation-explained.html?edition=53704#axzz2Cx6ikOS6

We’ve been through Baby Boomers, Generation X, Generation Y/Millennials. Now it’s time to get ready for “Generation Edge.”

The term, as designated by brand consultancy The Sound Research, refers to consumers born after 1995, many of whom are just moving into adulthood this year. Having grown up amid a series of foundation-shattering crises (among them September 11, wars in Afghanistan and Iraq, and the financial collapse of 2008), Generation Edge is less entitled than their predecessors, the Millennials.

“What we’ve seen is that they’re very, very different from Millennials,” Ian Pierpoint, global president at The Sound Research, tells Marketing Daily. “Firstly, their parents and the influence their parents had on them. Millennials were raised by Boomer parents. These guys have been brought up by Generation X, who were and remain cynical, rebellious and want to do things their own way.”

Having lived through a global recession and no guarantee of higher education, Generation Edge understands that things in life will not come easily, Pierpoint says. Rather, they understand success is not guaranteed and do not take accomplishments for granted. Rather, they are more defined by their ability to roll with the punches, he says.

“Because of the way their parents have brought them up, they’ve got a bit of an edge,” Pierpoint says. “Millennials were not rebellious; they’re extremely conformist. Generation Edge want to cut their own path in life.”

Moving forward, brands that have cultivated a positioning as somehow rebellious or a non-conformist choice will do well against this new demographic, Pierpoint says. “They’re a little like [their parents] Generation X,” he says.

Wednesday, November 21, 2012

90% Of 18-29 Year-Olds Sleep With Their Smartphones

Business Insider reporting:
http://www.businessinsider.com/90-of-18-29-year-olds-sleep-with-their-smartphones-2012-11?nr_email_referer=1&utm_source=Triggermail&utm_medium=email&utm_term=SAI%20Select&utm_campaign=SAI%20Select%202012-11-21

A cool infographic by Online Psychology Degree shows the extent to which smartphones have basically become a new bodily appendage:

90% of 18-29 year olds sleep with their smartphones
1 in 3 people would rather give up sex than their phone
95% of people use the phone for something just before going to bed
Half of people check their phones immediately if they wake up during the night

Unfortunately, our bodies haven't quite adapted to the change yet:

63% of people aren't getting enough sleep
Too much screen time reduces melatonin, the chemical that makes you sleep
Not sleeping makes you stressed and depressed
Sleeping fewer than 6 hours a night raises your heart attack risk by 50%

A cool infographic by Online Psychology Degree shows the extent to which smartphones have basically become a new bodily appendage:

90% of 18-29 year olds sleep with their smartphones
1 in 3 people would rather give up sex than their phone
95% of people use the phone for something just before going to bed
Half of people check their phones immediately if they wake up during the night

Unfortunately, our bodies haven't quite adapted to the change yet:

63% of people aren't getting enough sleep
Too much screen time reduces melatonin, the chemical that makes you sleep
Not sleeping makes you stressed and depressed
Sleeping fewer than 6 hours a night raises your heart attack risk by 50%

Check out the infographic here.

Read more: http://www.businessinsider.com/90-of-18-29-year-olds-sleep-with-their-smartphones-2012-11#ixzz2CscwlO5K

A cool infographic by Online Psychology Degree shows the extent to which smartphones have basically become a new bodily appendage:

90% of 18-29 year olds sleep with their smartphones
1 in 3 people would rather give up sex than their phone
95% of people use the phone for something just before going to bed
Half of people check their phones immediately if they wake up during the night

Unfortunately, our bodies haven't quite adapted to the change yet:

63% of people aren't getting enough sleep
Too much screen time reduces melatonin, the chemical that makes you sleep
Not sleeping makes you stressed and depressed
Sleeping fewer than 6 hours a night raises your heart attack risk by 50%

Check out the infographic here.

Read more: http://www.businessinsider.com/90-of-18-29-year-olds-sleep-with-their-smartphones-2012-11#ixzz2CscwlO5K

Hyperlocal Video Finally Comes of Age

Street Fight reporting:
Hyperlocal video has, until now, been basically an oxymoron. The local television stations push out a decent amount of video but it has a metro rather than a hyperlocal focus. Patch.com and other hyperlocal news networks have done a bit of video, but it remains expensive to produce and comparatively hard to monetize at lower traffic levels. Even as small businesses increasingly embrace social media marketing and, to a lesser degree, online text and display ads, you don’t see a lot of mom-and-pop stores doing DIY video ad placements. Likewise, there are a wide variety of video ad networks but those have largely failed to penetrate down to the hyperlocal level — except for wide-scale networks that primarily dump remnant ads on less-trafficked hyperlocal videos.Which is why a platform like Glocal looks really, really interesting. The Ann Arbor, Michigan video scraping and curation startup has some pretty nifty technology that allows users to drill down to find video content close to where they live. The U.S. map allows users to quickly zoom in and out of local and regional video collections. At this point, there really isn’t enough truly hyperlocal video content to make a platform like Glocal interesting. A drill-down into the San Francisco area reveals only a handful of videos on offer and none that are truly hyperlocal. But the company is skating to the opportunity space ahead of the puck.
http://streetfightmag.com/2012/11/21/hyperlocal-video-finally-coming-of-age/#.UKzt1oXXrRs

Take a Broader View Of Agile To Survive In The Digital Age

Forrester reporting:
finished analyzing our 2012 State Of EA survey, were we asked a number of questions at the end of the survey on how firm’s identify and introduce new technology - new technology that your firm is counting on for innovation and competitive advantage. The results underscore a conviction that is growing in me: IT’s “one size fits all” approach to standardizing everything, and general aversion to risk isn't cutting the mustard. Simply put, opportunities for competitive advantage through technology fueled disruption get missed and this means digital extinction. Some data from our survey of 207 enterprise architects:

58% reported that sales and marketing is in the top five most likely organizations to deliver technology innovations, and they are chasing windows of opportunity that close in months. IT typically takes at least a year to do anything.
52% say there is at least some business dissatisfaction with the level of new technology introduction. The top reason, given by 78% of respondents, is that IT is too slow.
70% of firms admit to having trouble reacting to disruptions caused by emerging technology, and 60% admit to difficulty reacting to change in general.

The good news is that firms employing agile development methods are much better with emerging technology, not surprisingly. For example, only 3 of 20 respondents who reported using agile development reported significant troubles with emerging technology disruption. Compared this to 54 of 207 across the whole survey – a big difference.
We think agile development practices are not enough, however. In the words of one executive we spoke with, a process for identifying, selecting and getting funding for emerging technology is lacking. We find that most firms lump emerging technology into the same pipeline with everything else, and this causes the lost opportunities due to ponderous planning, rigid standards, and low risk tolerance...
http://blogs.forrester.com/brian_hopkins/12-11-20-take_a_broader_view_of_agile_to_survive_in_the_digital_age?utm_source=Daily+Buzz+from+eMedia+Vitals&utm_campaign=31c48d5c36-nl_DB_11_21_2012&utm_medium=email

Debate Club: Direct or Brand Ads on The Third Screen?

Digiday reporting:
The shift to mobile is happening. The problem: small screens leave little room for great creative and fat fingers push up click-through rates. We asked speakers at the Digiday Mobile conference on Dec. 13 to pick a side, is mobile media better suited for brand advertising or direct, and why?
Based on today’s display standards, we are still seeing more direct-response work in the mobile industry than brand advertising. However, a lot of mobile advertising remains interruptive and distracts from a user’s primary intent. Given the highly personal nature of mobile devices, advertisers should develop richer brand advertising that creates emotional connections through service and utility.
—Jonathan Greene, managing director of mobile and social platforms, R/GA
The mobile medium is great for brand advertising within news and other editorial content. Readers are deeply engaged with what they’re reading — and the advertising that accompanies it — on a mobile screen. Brand advertising can be targeted and can be effective when it gracefully interrupts the user’s reading experience as a full-page ad in a magazine does. Plus, sponsor content is a very promising brand-advertising format on mobile and tablet.
—Kevin Delaney, editor-in-chief, Quartz....
http://www.digiday.com/platforms/debate-club-direct-or-brand-ads-on-the-third-screen/?utm_source=Daily+Buzz+from+eMedia+Vitals&utm_campaign=31c48d5c36-nl_DB_11_21_2012&utm_medium=email