Guardian mobile visits overtake desktop at some times of day

thequardian reporting:
"Mobile is having a huge transformational effect not only on how our audience seek out content, but how they're discovering it," says Anthony Sullivan, group product manager for Guardian Core products at Guardian News & Media.
Sullivan was speaking at the Guardian Mobile Business Summit 2012 conference in London, where he provided some stats on how people are accessing Guardian products – its website, mobile website and native apps – on mobile phones and tablets.
"The way we've organised ourselves reflects that we put mobile really at the centre of our planning," said Sullivan, revealing that at the start of 2011, mobile devices accounted for just over 10% of visits to core Guardian products, but less than two years later, that's closer to 30%.
"That's just mobile handsets," added Sullivan. "Once you add tablets on top, that jumps to closer to 35%, and it's in tablets we're seeing the most rapid growth at the moment."
Sullivan said that 94% of tablet visits to Guardian products are on Apple's iPad, but that he expects this to change "pretty quickly" in the months ahead, thanks to the release of new, high-profile Android and Windows 8 tablets.
http://www.guardian.co.uk/media/appsblog/2012/nov/19/guardian-mobile-tablet-growth?utm_source=Daily+Buzz+from+eMedia+Vitals&utm_campaign=025e615e53-nl_DB_11_20_2012&utm_medium=email