Showing posts with label news use. Show all posts
Showing posts with label news use. Show all posts

Saturday, June 14, 2014

Mobile news presentation should be different from web or print

API reporting:
Every print newspaper article goes through a process of reporting, editing and design to optimize how it appears in print. And most publishers have gotten comfortable with customization of online stories for things like SEO and adding additional content or updates.
But content customization for mobile is scant, the participants at our summit said–even at some of the most advanced publishing outlets.
Your highly motivated readers are bound to read content regardless of form. To reach new, larger audiences, you need to make the content an ideal mobile experience.
Rather than just letting content flow “downstream” unchanged from web to mobile, publishers to thrive in the new era have to begin delivering new forms of news tailored to the unique mobile reading experience.
There’s a different screen size (smaller), user interface (swiping and tapping), and surrounding environment (may be things going on around them). So stories for mobile could be different. More scannable. More summarized information. Paragraphs limited in length.
It probably seems a big task — yet another on a long list. And publishers who see a growing mobile audience for what they already have may think they’re doing just fine. But as the Boston Globe’s Damon Kiesow pointed out, your highly motivated readers are bound to read content regardless of form. To reach new, larger audiences, you need to make the content an ideal mobile experience. Thus customizing for mobile is essential for growth.
Many of the organizations represented at our summit, including For The Win, Circa and Breaking News, are reimagining the “atomic unit” of mobile news, or the smallest component that can stand alone.
Circa breaks news into digestible pieces, consumed one at a time.
Circa breaks news into digestible pieces, consumed one at a time.
Traditionally that unit has been an article. But new mobile publishers are imagining news chunks as simple as a paragraph, image, sentence or fact, which can be chained together with others or consumed by itself.
Circa, a mobile-first news publisher founded in late 2011, has its journalists build “atoms” of news that can be used in different ways or repurposed, Editor in Chief Anthony De Rosa explained. Pieces that first appeared in a live blog can then be used in a full article...
http://www.americanpressinstitute.org/publications/reports/white-papers/mobile-news-presentation/

Unlocking mobile revenue and audience: New ideas and best practices

API reporting:
...
The ideas, and in some cases the words themselves, are drawn from the few dozen participants of our summit. We don’t imply that every summit participant endorses every idea or view expressed in this white paper, but collectively they deserve credit for any wisdom you find useful in the chapters that follow.
The nine concepts are these:
  1. A mobile-first organization has editorial, technology and business teams working together in new ways
  2. Mobile news presentation should be different from web or print
  3. Mobile and social media are intricately linked
  4. Mobile apps and mobile websites are for quite different audiences
  5. What it really means to “engage” a mobile user
  6. What you don’t know about the “second screen” and “utility” behaviors of mobile users
  7. Advertisers buy audiences, not publications or platforms, and data is the key
  8. Mobile advertising needs more creative thinking
  9. How to hire or promote for mobile jobs
We know at API from our own research conducted with the the Associated Press and the National Opinion Research Center at the University of Chicago that a majority of American adults now get news on mobile phones — and that it not limited to the youngest age groups. At the same time, people continue to use traditional platforms like desktop websites, newspapers, TV and radio as well, but mobile is growing fast and is changing users’ behavior and expectations.
http://www.americanpressinstitute.org/publications/reports/white-papers/unlocking-mobile-revenue-audience/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=7d2ac3310b-Need_to_Know_June_13_20146_13_2014&utm_medium=email&utm_term=0_e3bf78af04-7d2ac3310b-31701933

Sunday, September 22, 2013

Pew: Internet now leading news source for Americans under 50

Pew reporting:
t's not exactly a surprise, but now we have data. According to the Pew Research Center's biennial media attitudes survey, the internet is now the leading source of national and international news for Americans under age 50.
And the younger you are, the more likely you'll turn to the internet first for news. According to Pew: "Overall, 71% of those 18-29 cite the internet as a main news source, more than the percentage that cites television (55%). Among those 30-49, 63% say the internet is where they go to get most of their news, up 13 points from 2011 and, for the first time, the percentage of this group citing the internet as their main source matches the percentage who say television is their top news source. (Respondents were allowed to name up to two sources)."
Given this, the recent purchase of the Washington post by Amazon.com founder Jeff Bezos is starting to make more sense.
http://www.knightdigitalmediacenter.org/news/2013/08/pew-internet-now-leading-news-source-americans-under-50