InPublishing reports:
New media is now old. This year, the internet celebrates its 45th
birthday, while online news in the UK has reached adulthood. Any
publishing strategy
needs to understand that we are now in a ‘three generations in one’
news industry. There are
still the legacy products like 'dead tree' newspapers and
analogue broadcast but there is also the content re-versioned for
online. Then there are the purely 'digital native' enterprises who
sprang up fully formed
by the internet. One new trend is that those three generations are
increasingly combined in interesting ways.
Last year, I wrote in this magazine that newspapers had all accepted
the idea of ‘digital first’. This is the idea that even if you make
most revenue out
of analogue, you must still re-structure your business according to
the priorities of digital production and consumption. It is now the time
(overdue in
fact) to hire developers, publish on demand and design everything
for mobile.
The implication of that strategic shift is that content is now King,
Queen and Jack of Hearts. In a world where the consumer can easily
access what they
want directly or through networks, it is the product not the
platform that matters if you want to create a sustainable business. The
last twelve months
have backed that up in spades.
...
Thinking like natives
Some publishers have tried to create a digital startup culture
within their own walls. European publishing giants Sanoma and Axel
Springer have literally
invited outsiders in on a competitive basis and picked the best for
further investment. Even the dear old BBC has created a News Lab to act
as a kind of
internal innovation consultancy.
...So the dead tree press may still be sacking staff but it is also hiring
new people. Digital revenues don’t match the golden days of the analogue
advertising past but they are continuing to rise. The Guardian
losses are being slashed, while groups like the Telegraph and Mail
report profits. Even
parts of the local press are getting their heads back above water.
But there are two other massive structural trends that should concern UK
papers: the new
realities of global competition and the power of the platforms.
Showing posts with label digital first. Show all posts
Showing posts with label digital first. Show all posts
Wednesday, September 24, 2014
Wednesday, September 3, 2014
Fred Ryan, Next Washington Post Publisher, Signals More Growth In Bezos Era
Huffington Post reporting:
NEW YORK -- Fred Ryan, the incoming publisher and chief executive of The Washington Post, said Tuesday that the news organization plans to continue expanding under owner Jeff Bezos.
"You can’t shrink your way to success," Ryan said in an interview with The Huffington Post. "Growth is the way to continue to build a strong news organization."
Such statements will surely be welcome in the Post's newsroom, which witnessed staff reductions, the closing of domestic bureaus, and diminished national and international ambitions during the seven-year tenure of outgoing publisher Katharine Weymouth...
...
The Post, Ryan stressed, needs to focus on the needs of readers -- wherever, whenever and however they consume and share news..
“News is a big space,” Ryan said. “People are consuming more news than they have ever before, on more platforms than ever before. It’s not a two-horse race. It’s not even a horse race. This is a place where there can be multiple winners. I have no doubt The Washington Post will be one.”..
http://www.huffingtonpost.com/2014/09/02/fred-ryan-washington-post_n_5754124.html?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=6014ad3e68-Need_to_Know_September_3_20149_3_2014&utm_medium=email&utm_term=0_e3bf78af04-6014ad3e68-31701933
NEW YORK -- Fred Ryan, the incoming publisher and chief executive of The Washington Post, said Tuesday that the news organization plans to continue expanding under owner Jeff Bezos.
"You can’t shrink your way to success," Ryan said in an interview with The Huffington Post. "Growth is the way to continue to build a strong news organization."
Such statements will surely be welcome in the Post's newsroom, which witnessed staff reductions, the closing of domestic bureaus, and diminished national and international ambitions during the seven-year tenure of outgoing publisher Katharine Weymouth...
...
The Post, Ryan stressed, needs to focus on the needs of readers -- wherever, whenever and however they consume and share news..
“News is a big space,” Ryan said. “People are consuming more news than they have ever before, on more platforms than ever before. It’s not a two-horse race. It’s not even a horse race. This is a place where there can be multiple winners. I have no doubt The Washington Post will be one.”..
http://www.huffingtonpost.com/2014/09/02/fred-ryan-washington-post_n_5754124.html?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=6014ad3e68-Need_to_Know_September_3_20149_3_2014&utm_medium=email&utm_term=0_e3bf78af04-6014ad3e68-31701933
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