BuzzFeed's news is growing, but still a small part of its traffic

digiday reporting:
... In short, don’t tell Smith BuzzFeed is fluff: “Our mission’s to do great journalism and tell people about the world,” Smith proclaimed in an interview last year. Out of some 300 editorial staffers, 140 are devoted to news.
...But if the viral perception still sticks, it’s not without reason. BuzzFeed drew 76.7 million multiplatform unique visitors in April, according to comScore. The publisher historically hasn’t broken out its content by vertical to comScore, like other top news sites including CNN, Yahoo and The Huffington Post do. But it started to on a limited basis as of last month, when it began breaking out its Entertainment and Life coverage, which stand at 43.7 million and 20.1 million uniques, respectively. BuzzFeed doesn’t break out its news traffic, suggesting it’s still relatively low.
http://digiday.com/publishers/17-percent-buzzfeeds-traffic-goes-news/