Digital video arms race continues — and little guys can play too

Poynter reporting:

I wasn’t sticking my neck out far in a late December post predicting a boom year for non-broadcast video. Six weeks into 2015 plenty is happening: *Publications of all kinds (Fortune for instance) are announcing new services and upgrades.
Reuters, traditionally a business-to-business provider, has made good on promises to launch a daring gamble — Reuters TV, a direct- to-consumer video app, targeting millennials and their smart phones and programmable into a customized 5 to 30 minute show...

But I also stand corrected on one bit of common wisdom — that video only works for big organizations and that even they are challenged to scale sufficiently...

http://www.poynter.org/news/mediawire/317677/digital-video-arms-race-continues-and-little-guys-can-play-too/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=33bfda97a2-Need_to_Know_February_12_20152_12_2015&utm_medium=email&utm_term=0_e3bf78af04-33bfda97a2-31701933