Not all aspects of the internet are retaining their appeal for the UK. The proportion of online adults in this country accessing social networks each week fell from 65% in September 2013 to 56% in October 2014. This was the steepest fall of any of the countries surveyed.
One factor behind the decline may be the rise of other social media which do not involve networks of connections, such as online video sites and instant messaging.
Social network use also fell in the USA, Japan and China. However, it is still increasing in some other countries - including Italy, which is now the leading country for social networking, with three quarters of Italians using such sites at least once a week.
Weekly access to social networks
Despite their decline in the UK, social networks remain the most popular internet activity for smartphone users. Among all those who access the internet on their phone in the UK, 64% use social networks, ahead of the next most popular activity of reading online news (44%).
http://media.ofcom.org.uk/news/2014/icmr-2014/
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